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BizReport | Advertising April 12, 2017

Study: Nearly half of execs say they don't understand customers

When it comes to understanding what customers want, whether in retail or another vertical, sales professionals are at a loss. That, according to new Altify data, which found that 42% of sales pros say their marketing functions 'do not understand'... >>

BizReport | Advertising August 31, 2016

Top 3 tips to create speech analytics strategy

Approaching the analysis of consumer calls to a business is quite different from analyzing past behaviors or even how they click onto a website. Here are three keys to creating a strong speech analytics strategy. ... >>

BizReport | Advertising August 30, 2016

Expert: How to ready for speech analytics

Speech analytics are a relatively new option in the analysis space. While behaviors and context are well-covered, one expert believes speech analytics is where the future is for some businesses. Here's why: ... >>

BizReport | Advertising October 16, 2013

HP launches digital marketing suite

A new solution out from HP Autonomy is marrying real time data analysis and personalized experience to give online retailers higher engagement. Called the HP Digital Marketing Hub, the new solution analyzes large chunks of data to segment customer bases,... >>

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