RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

7 Tag Results

Pagination:

7 result(s) displayed (1 - 7):

BizReport | Ecommerce January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to... >>

BizReport | Advertising December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation.... >>

BizReport | Trends & Ideas November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Mobile Marketing August 16, 2013

Cross-cultural study reveals huge differences in smartphone use between U.S and China

A cross-cultural report, developed jointly by the U.S.'s Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) reveals the divergence of mobile behavior between the two countries. ... >>

BizReport | Research October 13, 2009

British ad campaigns attract most traffic

The AT Internet Institute, formerly XitiMonitor, has just published a report that shows British online marketing campaigns had the biggest impact out of four European countries analyzed. ... >>

BizReport | Ecommerce June 09, 2009

English-only websites stunt global reach

The Internet has opened up the world. Online retailers can sell to anyone, anywhere. But can folk in far-flung corners of the globe easily find your website, and even if they could, would they be able to understand it?... >>

BizReport | Research July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts.... >>

Pagination: