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BizReport | Ecommerce May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three... >>

BizReport | Ecommerce April 10, 2017

Study: Cross-channel costing retailers dough

While cross-channel marketing has shown to be effective in engaging consumers, there is a drawback: challenges like working across countries and continents is costing retailers serious cash. ... >>

BizReport | Ecommerce October 03, 2016

6 in 10 retailers fail to personalize content across more than one channel

Despite the majority of marketers agreeing that personalization is expected by consumers, more than half still fail to personalize content across more than one channel, according to research from personalization platform Monetate. ... >>

BizReport | Advertising January 11, 2016

Top 3 tips to improve cross-channel marketing

This is the time of the year to make your marketing spend really count. Accenture Interactive's 2015 Next Generation of Commerce Study found consumers are most receptive to trying a new product or service as a result of a campaign... >>

BizReport | Ecommerce August 05, 2014

Just 7% of organizations able to deliver effective cross-channel marketing

A new study reveals that the vast majority digital marketing professionals feel their organization is not able to deliver effective cross-channel marketing. ... >>

BizReport | Ecommerce August 30, 2010

Experian: Impatient youngsters shop in-store

The speed at which young shoppers can get their hands on a product often dictates which channel they use to make the purchase. Hence, even though young British consumers are Internet savvy, they often end up buying items in-store.... >>

BizReport | Email Marketing July 06, 2010

Report: Email boosts cross-channel sales

Recent research carried out by Lightspeed Research on behalf of e-Dialog found almost six out of 10 people worldwide would be more likely to make an in-store purchase after receiving a marketing email.... >>

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