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BizReport | Social Marketing June 04, 2013

Tool expands online ads to social sphere

There is a new tool in the social space, set up to push digital and television media buys into the social sphere while keeping the brand message clear and engaging only the most interested social consumers. The tool allows brands... >>

BizReport | Advertising November 10, 2011

Reports find where ads appear, location provided pushes engagement

In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>

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