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BizReport | Advertising archives December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are... >>

BizReport | Advertising archives January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting... >>

BizReport | Ecommerce archives December 17, 2014

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking... >>

BizReport | Mobile Marketing September 08, 2014

Report: More would run cross channel if mobile metrics were better

Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement... >>

BizReport | Advertising archives July 29, 2014

Top 3 tips for better channel optimization

No single marketing channel is right for every brand on the planet, although with the right strategy in place, every brand could potentially use all of the available channels with success. Getting the strategy and planning in place to make... >>

BizReport | Advertising archives May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy.... >>

BizReport | Advertising archives November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information... >>

BizReport | Ecommerce archives October 20, 2009

Retailers - improve your pick-up strategies for the holiday season

No, this isn't advice for the office Christmas party, instead it's a peek into what retailers are and are not doing to maximize sales via the cross-channel experience they offer to their customers. ... >>

BizReport | Advertising archives June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns... >>

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