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BizReport | Mobile Marketing September 08, 2014
Report: More would run cross channel if mobile metrics were better
Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement... >>
BizReport | Advertising archives November 04, 2013
Top 3 tips to enhance cross-channel campaigns
With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information... >>
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