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BizReport | Mobile Marketing April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. ... >>

BizReport | Advertising archives February 21, 2017

Video ad campaigns with subtitles outperform in brand awareness

Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers... >>

BizReport | Advertising archives December 12, 2016

Research reveals lack of diversity in UK ad imagery

A review of the top 20 advertising spenders in 2015 by Lloyds Banking Group reveals that minorities continue to be significantly under-represented. ... >>

BizReport | Advertising archives November 28, 2016

Marketers increasingly reflect diversity in campaign image selection

Images depicting racial and sexual diversity are increasingly being chosen by marketers for their campaigns, according to new research from stock photography provider Shutterstock. ... >>

BizReport | Advertising archives August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. ... >>

BizReport | Ecommerce archives July 23, 2015

Get real: Ditch soulless stock photography for user-generated content

Perfect teeth on well-groomed models with flawless figures. Big smiles while eating salad. The stuff of stock photography. But do these images resonate with today's consumers? ... >>

BizReport | Advertising archives July 08, 2015

Advertisers must rethink ad creative to connect with today's fathers

Today's dads view their roles very differently from those of previous generations and advertisers must change how they are portrayed in advertising and marketing campaigns in order to better connect with them, according to new research from Yahoo.... >>

BizReport | Advertising archives March 17, 2015

Research reveals how much of an ad's performance down to controllable factors

Advertising that contains a human face, a red background, the advertised product, a logo in the bottom left hand corner and is animated is a sure-fire winner, according to new research into ad design by artificial intelligence advertising and marketing... >>

BizReport | Advertising archives November 10, 2014

Financial services industry failing to embrace creative cultural change

A new study, from global digital agency Dog, and conducted by 72Point, lays bare "some of the major issues affecting the financial services sector", of which a lack of conviction that the financial services industry is a creative industry is... >>

BizReport | Advertising archives February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Blogs & Content archives September 06, 2013

Infographic info you need to know

The Internet is awash with infographics, but not all are as compelling and shareable as they could be. Read on to find out what it is that makes these data visualizations work, and what sets them apart from digital posters.... >>

BizReport | Mobile Marketing December 19, 2012

Tapjoy: New tactics needed for in-app advertising success

Where consumers go, advertisers follow - and right now over 130 million U.S. consumers are on-the-go with their mobile devices. However, as a recent report from Forrester shows, in-app advertising to mobile consumers requires a lot more creative effort to... >>

BizReport | Advertising archives June 22, 2012

Even during tough times consumers respond to humorous ads

No matter what the economic climate, ads that make consumers laugh are most effective in terms of ad recall and purchase intent, according to a new study from Nielsen.... >>

BizReport | Advertising archives March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase... >>

BizReport | Advertising archives March 02, 2009

Dynamic Display Ads - now that's dapper

You know the old direct marketing mantra - the right offer to the right person at the right time? Well, it's come to display ads, courtesy of Dynamic Display Ads from Dapper.... >>

BizReport | Advertising archives October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. ... >>

BizReport | Advertising archives January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points.... >>

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