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BizReport | Mobile Marketing March 11, 2013

90% of students use mobile to hunt out deals, coupons

One in five college students in the U.S. are addicted to mobile deals, according to new research conducted by Study Breaks and Campus2Careers, with the majority of students overall using their mobile devices to look for deals and coupons. ... >>

BizReport | November 08, 2012

Rising food prices push Brits online to shop for groceries

Three-quarters of consumers in the UK now use the Internet to shop for household groceries, according to new research from Nielsen, driven by increasing food prices and convenience. ... >>

BizReport | Ecommerce August 27, 2012

Consumers to start holiday shopping early - are you ready?

Online retailers who still think they've got lots of time before Christmas to get their seasonal marketing strategies formulated and their websites ready for action had better think again. A new survey from RetailMeNot.com found that over a third of... >>

BizReport | Social Marketing May 04, 2012

Facebook Offers now available to businesses across U.S.

Facebook has rolled out their self-serve Offers feature to all U.S. regions today after four months of testing with selected partners. ... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce November 17, 2011

Coupons.com, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From Coupons.com a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages.... >>

BizReport | Ecommerce May 13, 2011

RapidBuyr offers something new in land of daily deals

For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain... >>

BizReport | Research April 05, 2011

Survey finds Americans shopping smarter, not harder

When it comes to saving money, more Americans are turning to coupons to keep some green in their wallets. According to a recent Harris Interactive and Coupons.com survey 95% of Americans are now actively looking for some kind of savings... >>

BizReport | Ecommerce February 14, 2011

Report: DigiCoupons up 41% Year over Year

The coupon industry continues to soar. According to Coupons.com's recent Trend Report coupon distribution increased by nearly 7% in 2010 with more than 40% growth in coupon redemption. For CPG and retail brands this is a sign that consumers continue... >>

BizReport | Blogs & Content November 18, 2010

How to engage foodies and why you need to

Why are foodies important? Because nearly 100% of the consumer base cook on a daily basis and they don't just want traditional baked chicken and mashed potatoes. Amateur chefs are moms, dads, young adults, seniors and busy families - they... >>

BizReport | Mobile Marketing November 17, 2010

Grocey app gives consumers instant benefits

The next generation of coupons may be simpler to use than many believed. This week, Pushpins is launching a new mobile grocery coupon app which gives consumers instant access to savings. In the past many coupon type apps have been... >>

BizReport | Ecommerce October 27, 2010

Coupon users rich, social, and environmentally aware

The image of a coupon user has changed a lot thanks to the digital revolution. No longer are they portrayed as penny-pinching old ladies rummaging through wads of paper slips at the supermarket checkout. Nowadays coupon users are flashing their... >>

BizReport | Advertising August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. ... >>

BizReport | Ecommerce August 03, 2010

Report: Digital coupons now topping printed

In the last year, according to a new report from Coupons.com, digital coupons have grown 100% as free-standing inserts (i.e. coupons from newspapers) have increased only about 8%. Quite the difference, especially coupled with information that more than $1 billion... >>

BizReport | Ecommerce July 26, 2010

Mobile coupon use set to soar

Earlier this month Coupons.com announced it had passed a mobile milestone with over 1 million downloads of its iPhone and Android coupon apps. Now the decade-old e-coupon firm is about to release data showing significant growth in digital coupon use.... >>

BizReport | Email Marketing July 20, 2010

Brunner: Moms' preferred brand communication channel is email

While some big brands are giving email the boot, others realize that for many segments of society it is the preferred channel of communication with trusted brands. One segment, in particular, takes time to check email regularly and actively looks... >>

BizReport | Mobile Marketing July 06, 2010

Cedar Fair turns to mobile for consumer engagement

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and... >>

BizReport | Ecommerce June 28, 2010

Retailers: Coupons benefit you, too

While most marketers consider only the benefit of coupons to the consumers who clip and redeem them, information from Compete underscores the benefit of the coupon to the retailer offering the deal. According to the Compete Online Shopper Intelligence study... >>

BizReport | Ecommerce June 23, 2010

RetailMeNot: Top online coupon travel-related

Coupon traffic this May reached 13.6 million users, a 42% increase from 9.61 million users in May last year. In total, online coupon users generated $31.1 million in sales, a 42% jump from $22 million in May 2009, according to... >>

BizReport | Ecommerce June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. ... >>

BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Ecommerce April 22, 2010

Survey: Grocery shoppers are influenced online

When it comes to consumer packaged goods (CPG) or food purchases, many shoppers are influences by ads and information found online. A new survey from Burst Media found that online ads, coupons and sales promotions influence how and when consumers... >>

BizReport | Ecommerce April 20, 2010

Report: Consumer spending goes hyper-local

Local marketers may have a leg up on competitors if they stay local. What do I mean? A new study from 8Coupons.com indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo,... >>

BizReport | Ecommerce March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers... >>

BizReport | Ecommerce February 11, 2010

Free mobile coupon creation/distribution service launched for retailers

You can't escape the stats and facts currently being reported about mobile marketing and, in particular, mobile coupons. A U.S.-based firm has announced a "first of its kind" service that allows retailers to easily create and distribute mobile and digital... >>

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