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BizReport | Ecommerce September 01, 2016

Study: Most affluents are couponers

They may not go to the extremes of the couponers on cable television, but most affluent shoppers (81%) are printing coupons before heading out on shopping trips. ... >>

BizReport | Ecommerce April 05, 2012

Study: Digi-couponers shop more, spend more

Brands: wondering why you should bother with digital coupons? Here's why: digital coupon clippers are shopping and buying more products than 'average' shoppers, finds new research. GfK Knowledge studied 200,000 households using digital coupons and found that these households shop... >>

BizReport | Research June 01, 2010

Trends in couponing: Are you posed to take advantage?

When it comes to couponing too many marketers seem to still be stuck in the 1950s with their offers. Certainly $0.25 off offers are great, but today's consumers aren't just looking to save a few pennies from a roll of... >>

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