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BizReport | Research April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to... >>

BizReport | Ecommerce March 08, 2017

Survey: Most using coupons, online and offline

New coupon data out from Valassis paints a bright future for retailers in the coupon department. According to the 2K17 Coupon Intelligence about 90% of shoppers are looking for coupons both online and offline, and most are using them throughout... >>

BizReport | Ecommerce October 31, 2016

Reports ID coupon, mobile as engagers

New reports out in the digital space may have merchants re-thinking their couponing and mobile strategies. ... >>

BizReport | Ecommerce October 21, 2016

Forecast: Holidays could be a boon to retailers

While most experts agree holiday shopping will likely only see increases of about 3%, one new report suggests that, because the season will be longer than usual, retailers may see larger revenue increases than that. ... >>

BizReport | Ecommerce October 04, 2016

Report: CPG coupon incentives rising faster than average

While the average coupon values have increased over the past five to ten years, the value of Consumer Packaged Goods (CPG) coupon values are beating that average. According to new data out from Valassis, the average CPG coupon value is... >>

BizReport | Ecommerce September 01, 2016

Study: Most affluents are couponers

They may not go to the extremes of the couponers on cable television, but most affluent shoppers (81%) are printing coupons before heading out on shopping trips. ... >>

BizReport | Ecommerce July 29, 2016

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. ... >>

BizReport | Research July 07, 2016

Study: Hispanics tuned in to coupons

When it comes to using coupons, Hispanic shoppers are clued in. That's the takeaway from new Valassis research that found that, while all demographics (90%) are using coupons, 92% of the Hispanic demographic base their purchases on newspaper and digital... >>

BizReport | Ecommerce May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. ... >>

BizReport | Ecommerce May 11, 2016

Study: Shoppers hunting deals year-round

It used to be that the holiday season was the time that most shoppers looked for the best deal. Not so any longer, at least according to one report which found online searches for deals increased 40% between 2014 and... >>

BizReport | Ecommerce March 22, 2016

Report: 90% shoppers now using coupons

Age isn't a factor for coupon use any longer. That's one of the key takeaways from the new 2K16 Coupon Intelligence Report, which indicates a majority of consumers from across demographics are now using coupons when they shop. ... >>

BizReport | Ecommerce January 27, 2016

Trends to watch in the coupon craze

Paper coupons or digital, there is a segment of the population that will search high and low for a specific discount. Even those consumers who don't want the hassle of searching, though, will use coupons that are simple to find.... >>

BizReport | Ecommerce April 01, 2014

How to thrive using daily deals

The big headlines may be gone, but daily deals sites are still engaging hundreds of shoppers looking for local businesses, goods and services. And, according to one expert, daily deal sites are helping some businesses not only survive but thrive.... >>

BizReport | Ecommerce March 06, 2014

85% of coupon users search online

U.S. shoppers are becoming increasingly savvy when searching out ways to make a saving, according to new research released by marketing services firm Valassis. ... >>

BizReport | Advertising February 03, 2014

Study: Coupons get moms all the time

Coupons - both print and digital - may be more of an influence with women than some brands thought. According to new data nearly all moms are or have been influenced to buy/try new food items because of a coupon.... >>

BizReport | Ecommerce September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too.... >>

BizReport | Research August 01, 2013

Report: CPG brands up coupon distribution

Consumer Package Goods (CPG) brands have upped the ante - in more ways than one - in the coupon space. First, they've upped the number of coupons distributed in the US, and second, many have decreased the redemption time period.... >>

BizReport | Ecommerce July 01, 2013

New releases target consumers' love of couponing

The most used coupons are usually for those items found in grocery store aisles. A new app is set up to help shoppers make the most of their shopping time while one platform is stepping up their coupon end-game by... >>

BizReport | Mobile Marketing May 31, 2013

The rise and rise of mobile coupons

Mobile coupons have seemingly burst onto the scene from nowhere - emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know - consumers... >>

BizReport | Ecommerce May 09, 2013

Study: Couponers pushing product launches

Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital coupon users are some of... >>

BizReport | Research February 11, 2013

NCH: 305 billion coupons clipped in 2012

Billions of coupons are being clipped and downloaded each year, but according to new data from NCH Marketing the overall use coupons remains steady. Instead of huge growth spikes, different types of businesses are taking advantage of coupons in different... >>

BizReport | Ecommerce August 17, 2012

Coupon options may change how people redeem coupons, rewards

A new release from VerticalResponse may change the way businesses create coupons and how those coupons are then shared between consumers. And a new app in the marketplace is set up to make it simpler to schools to earn rewards.... >>

BizReport | Ecommerce February 10, 2012

Coupons helped Americans save $4 billion in 2011

With Sunday circulars, online outlets and QR code adoption by brands it should come as no surprise that coupon clipping and redemption is up. But data from NCH's latest Coupon Facts shows a 26% increase in the offering of coupons... >>

BizReport | Ecommerce December 08, 2011

Coupons/Deals and Mobile changing holiday happenings

The trend has been growing throughout 2011, but merchants are seeing the results during the holiday season: more consumers are looking at group deals/coupons and more merchants are signing on to provide deals. Similar results are found from mobile, where... >>

BizReport | Ecommerce October 10, 2011

Coupons boost positive feelings toward brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too.... >>

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