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BizReport | Ecommerce archives July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Research archives June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals,... >>

BizReport | Advertising archives March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

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