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BizReport | Advertising September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily... >>

BizReport | Advertising July 17, 2008

Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times. ... >>