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BizReport | Advertising archives October 13, 2009

Online advertisers duped by 'invisible' ads

Major advertisers have been duped into buying ads that were never destined never to be seen by anyone, according to a recent article in the Wall Street Journal.... >>

BizReport | Advertising archives November 25, 2008

AdBrite introduces cost-per-click banner advertising

In a significant departure from traditional CPM rates, advertisers on ad exchange AdBrite can now pay for graphical banner advertising in the same way they pay for search placement and text ads.... >>

BizReport | Trends & Ideas archives October 01, 2007

CPA vs. CPC: Which Is Better?

With a recent survey from Quidco pointing out that consumers are not hitting comparison shopping engines as they have in the past, marketers have wondered if that also spells the end of the cost-per-click advertising model. ... >>

BizReport | Search Marketing September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost.... >>

BizReport | Advertising archives April 30, 2007

Click Quality Council releases click quality principles

The Click Quality Council has put forward eight principles it feels are key to producing quality clicks.... >>

BizReport | Advertising archives March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative.... >>