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BizReport | Advertising September 26, 2012

Advertising: Men are cheap on Facebook

Women make up the bulk of Facebook users, but men are cheaper to target with ads on the social network, according to a new study by marketing software company Kenshoo and Resolution Media.... >>

BizReport | Advertising January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Trends & Ideas September 16, 2009

Fetchback launches bidding platform

The next step in advertising retargeting is here: a bidding system to help marketers better control retargeted advertising campaigns. The platform was launched by Fetchback this week and allows marketers to set a maximum price they wish to pay to... >>

BizReport | Search Marketing August 26, 2009

Performics: Search ad spend rose in July

After a rocky start to the year, retail advertisers increased their spending on search ads during July, the first time this year, according to Performics.... >>

BizReport | Advertising July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Search Marketing April 28, 2009

NetElixir: Clicks throughs up though paid search is down

A new report from NetElixir finds that year over year paid search is down but search marketers may not be noticing. That is because click throughs are up for the same periods. Researchers found that compared with Q1 2008, the... >>

BizReport | Search Marketing December 17, 2008

Small businesses neglect search marketing

A Microsoft adCenter-sponsored survey of small businesses found that many feared the expense of keywords and would rather do their own taxes than start a search marketing campaign. ... >>

BizReport | Search Marketing March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama.... >>

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