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BizReport | Blogs & Content archives December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. ... >>

BizReport | Blogs & Content archives August 25, 2008

The Pros and Cons of a Corporate Blog

Today it seems everyone has one. Every day, keyboards clatter as personal and commercial bloggers around the globe add the next installment to their online journals. But are blogs really worth the time and upkeep, and can they do more... >>