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BizReport | Blogs & Content August 17, 2010

Companies perceive blogs as valuable marketing tools

eMarketer has found evidence that, while consumers may be moving on from blogs to other social channels such as networking and microblogging, the corporate world continues to perceive blogs as a useful channel via which to drive website traffic, improve... >>

BizReport | Research January 27, 2010

Are you ready to dialogue?

When it comes to American consumers, most don't just want to email brands with problems or satisfactory experiences. They want to brands to talk back to them about specific issues and share information. But many brands aren't ready for this... >>