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BizReport | Email Marketing January 23, 2018

Big brand turns over email subject line copywriting to AI

Would you trust AI with your brand voice and email subject lines? That's exactly what Virgin Holidays in the UK has done, and with promising results, too. ... >>

BizReport | Research February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>

BizReport | Social Marketing June 28, 2010

Which words encourage shareability on Facebook?

If you want to make your social media communications spread far and wide on Facebook then take a look at a social media scientist's tips for which words to use, and which to avoid, in titles.... >>

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