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BizReport | Research July 18, 2007

Study: Users still don't understand cookies

The good news from a recent InsightExpress study indicates users still don't understand cookies. The bad news is that most users know just enough to delete them. ... >>

BizReport | Research April 16, 2007

Cookie-based metrics inflating website audience figures

Data released today by comScore shows the degree to which cookie-based measurement of unique visitors is skewed by users deleting cookies from their PC’s.... >>

BizReport | Advertising January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities.... >>

BizReport | Advertising October 03, 2006

What Is Surround Marketing?

Five years ago, the New York Times (NYT) introduced advertisers with the opportunity to spend ‘sessions’ with online readers rather than to approach customers on the basis of mere ‘impressions’. ... >>

BizReport | Research September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes.... >>

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