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BizReport | Advertising archives December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. ... >>

BizReport | Advertising archives November 06, 2013

Report: Pair cookies with 3rd party data for best results

Experts around the Web have begun touting the importance of value - as in customer value or how a customer may impact a brand over a series of years rather than a single campaign. New data out from Casale Media's... >>