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BizReport | Mobile Marketing April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off.... >>

BizReport | Advertising April 25, 2012

comScore: Clicks don't matter?

A new report out from comScore may change the way we look at advertising - or its metrics. According to the report 'being seen' is more important for display ads than 'being clicked'. 'Hover time', the report says, is more... >>

BizReport | Mobile Marketing January 06, 2012

Marketers still failing to test website, email on mobile devices

Many companies in the UK aren't testing their websites or emails on mobile devices, according to new research from RedEye and Econsultancy, compounding dissatisfaction with conversion rates.... >>

BizReport | Research October 19, 2009

Online conversion rates up but satisfaction down

New research reveals that online retail and ecommerce businesses have improved their conversion rates in the past 12 months, but far from all are happy with their conversion rates. ... >>

BizReport | Advertising October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view.... >>

BizReport | Search Marketing August 19, 2009

Google: Conversion rates not linked to AdWords ad position

A team at Google has researched whether AdWords ad conversion rates improve the higher up in the ranking an ad is displayed. Their conclusion? Don't stress over where your ads appear, instead concentrate on a quality execution.... >>

BizReport | Advertising March 24, 2009

Eyeblaster: How to better convert consumers

Getting online consumers 'in the door', so to speak, doesn't seem to be the problem for etailers and online marketers these days. Getting consumers to convert once they've entered a storefront, however, is still a confusing prospect for many. New... >>

BizReport | Search Marketing March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at... >>

BizReport | Advertising January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points.... >>

BizReport | Ecommerce April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe.... >>

BizReport | Social Marketing March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers.... >>

BizReport | Research February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking.... >>

BizReport | Advertising February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers.... >>

BizReport | Advertising January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels.... >>

BizReport | Search Marketing November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. ... >>

BizReport | Search Marketing September 26, 2006

WebSideStory Research into Paid vs. Organic Search Tallies with Peer Reviews

WebSideStory.com is reporting that paid search is only slightly more efficient than organic search results for conversions. The company analyzed over 57 million search engine visits on Google, Yahoo and MSN. The order conversion rate at business-to-consumer e-commerce sites reached... >>

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