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BizReport | Ecommerce January 11, 2012

Negative reviews are effective conversion tools

Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo.... >>

BizReport | Ecommerce March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review.... >>

BizReport | Ecommerce November 24, 2008

Backchannelmedia linking TV ads to Internet

Has Backchannelmedia Inc. found the missing click between television and the Internet? In a bid to raise the conversion rate among television viewers who go on to visit an e-commerce site after viewing an ad, the technology firm is testing... >>

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