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BizReport | Research archives June 09, 2009

Mintel: Offline WOM trumps online

New research from Mintel shows that despite the role the Internet plays in most of our lives, word of mouth is still more influential when used offline.... >>

BizReport | Ecommerce archives November 26, 2008

Online shopping no longer fun

Shopping online "for the fun of it" is wearing off, according to a study conducted by Kelton Research, and many younger online shoppers believe there's room for improvement.... >>

BizReport | Ecommerce archives October 15, 2008

Internet channel of choice for multi-channel shoppers

The Internet has, for the first time, become the channel of choice for multi-channel shoppers in the US, surpassing brick-and-mortar outlets, according to a new consumer survey from The E-Tailing Group Inc.... >>