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BizReport | Advertising June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>

BizReport | Research May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways... >>

BizReport | Blogs & Content December 08, 2011

NetShelter releases inPowered to amplify sound of influencers

In the land of tech, research is king. Consumers interested in the latest gadgets will look to technology bloggers and other professionals to learn what the device does and how it can enhance their lives. From there they look to... >>

BizReport | Blogs & Content August 01, 2011

How in-text can help brands win with content

New social options from in-text ad hub Vibrant may help brands better integrate within the social space. The Social Bar pushes consumer conversations across the web based on relevance. Rather than only delivering that message within a certain social circle,... >>

BizReport | Advertising June 07, 2011

How to use content to engage

People are hungry for content. The number of consumers going to magazine, television and newspaper content sites increases each month, and many advertisers are looking for better ways to engage them. Advertising networks and exchanges offer marketers the ability to... >>

BizReport | Advertising April 10, 2011

Yahoo study connects relevance to advertising

We all know that targeting ads to specific consumers is a better option than randomly buying a run-of-network media purchase from an online publisher or video website. But if you think all targeting methods are equal, think again. Consumers are... >>

BizReport | Advertising August 19, 2010

ValueClick taps LucidMedia for contextual capabilities

LucidMedia will soon power contextually targeted solutions for the ValueClick's online marketing services. Through the partnership LucidMedia will integrate their ClickSense targeting platform into ValueClick's interface, giving marketers within the network more targeting options.... >>

BizReport | Blogs & Content June 24, 2010

YuMe ups level of brand security in video space

With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to... >>

BizReport | Advertising May 26, 2010

Clash-Media's purchase of Trigga gives global marketers context

This week Clash-Media, a global lead generation hub, acquired Trigga, an engagement/targeting technology which should give marketers access to more in-market consumers. The entertainment news and lifestyle segments of the online content world are growing quickly as more consumers log... >>

BizReport | Advertising April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus.... >>

BizReport | Viral Marketing December 09, 2008

Everyzing to power video SEO for FoxSports.com

The next generation of video search may be upon us. Everyzing, a video search engine optimization platform, will power FoxSports.com on MSN to give consumers are deeper search connection. Everyzing will continually process the content on FoxSports.com and use their... >>

BizReport | Blogs & Content November 17, 2008

Kontera to serve in-text ads to blogs, content sites

In-test advertising solution Kontera is partnering with PubMatic and ScribeFire to offer in-text ads to bloggers and online publishers. Kontera will analyze the publishers' content to highlight relevant keywords.... >>

BizReport | Advertising September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20... >>

BizReport | Advertising September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make... >>

BizReport | Advertising June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. ... >>

BizReport | Advertising April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product... >>

BizReport | Advertising January 23, 2008

Alacra launches a content ad-network

A new ad network is in town, or on the Internet, promising blogs and content sites another way to monetize their content. Alacra, a business solutions organization, launched their Premium Content Advertising Network (PCAN) this week. ... >>

BizReport | Blogs & Content November 30, 2007

Adobe to launch ads in PDF files

A new ad platform is currently in Beta testing by Adobe and Yahoo which could change the way PDF publishers earn revenue. The platform would allow advertisements to be shown in Adobe's PDF file format. The opt-in service would host... >>

BizReport | Search Marketing November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars.... >>

BizReport | Viral Marketing October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites.... >>

BizReport | Advertising October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. ... >>

BizReport | Advertising September 17, 2007

Real estate publisher to target affluent consumer base with ad network

Real estate publishing giant Network Communications and Godengo, an online advertising network, are collaborating a new ad network that will target affluent consumers interested in the housing market. ... >>

BizReport | Advertising July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign?... >>

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