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BizReport | Advertising November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were... >>

BizReport | Advertising November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near... >>

BizReport | Advertising archives October 22, 2012

Platform matches consumers with health content

Pharma brands: a new tool our from Precision Health Media is helping to connect consumers searching for health information with health content based on relevancy and condition. According to data from comScore more than 10 million US consumers visited the... >>

BizReport | Blogs & Content archives September 13, 2010

StumbleUpon adds auto-targeting ad feature

First it was advertising through StumbleUpon's recommendation features, now the discovery engine is adding targeting capabilities to the system. The new feature is an auto-targeting capability which gives brands the ability to target campaigns to specific audiences. The targeting platform... >>

BizReport | Advertising archives March 25, 2010

Proximic launches brand protection platform

One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and... >>

BizReport | Advertising archives March 17, 2010

In-Text ads push Vibrant Media growth

Despite the tight economic times worldwide contextual ad firm Vibrant Media is posting record growth numbers, and that growth is thanks to in-text advertising. You know, those little pop-up, hyper-linked ads? Consumers are beginning to click those ads as a... >>

BizReport | Advertising archives July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Advertising archives June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than... >>

BizReport | Advertising archives February 19, 2009

LucidMedia offers Verified Inventory

Marketers have lamented the absence of information to show when and where ads will be displayed for years; now LucidMedia is stepping into the gap with their new Verified Inventory platform. Launched today, the platform gives marketers and advertising agencies... >>

BizReport | Advertising archives September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20... >>

BizReport | Advertising archives September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make... >>

BizReport | August 20, 2008

ContextWeb takes contextual advertising to the next generation

When it comes to contextual advertising it seems that marketers can never have enough keywords. Upgraded algorithms from ContextWeb's ADSDAQ Exchange could change that. The company reports that after implementing their next generation algorithms, the offerings could actually discover appropriate... >>

BizReport | Advertising archives August 05, 2008

Right Media, LucidMedia partner for contextual targeting

Yahoo's Right Media Advertising Exchange is adding another layer of targeting to the ads within by partnering with LucidMedia to offer contextual targeting to the ads offered through the ad exchange. LucidMedia is a contextual online advertising platform. With the... >>

BizReport | Advertising archives June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices.... >>

BizReport | Advertising archives April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that... >>

BizReport | Advertising archives March 21, 2008

How marketers can buy ads with real-time research

When campaigns are performing well most marketers want to quickly buy more ad placements to gain an even higher ROI. The problem is getting that real-time information and being able to quickly place ads for optimized performance. Enter the Agency... >>

BizReport | Search Marketing March 12, 2008 launches netReach ad network

Britain’s leading directory publisher,, will launch its own ad network this month to provide their clients with an expanded web presence.... >>

BizReport | Advertising archives February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. ... >>

BizReport | Trends & Ideas archives November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content.... >>

BizReport | Advertising archives October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. ... >>

BizReport | Research archives September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science.... >>

BizReport | Trends & Ideas archives July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network.... >>

BizReport | Advertising archives June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties.... >>

BizReport | Search Marketing April 27, 2007 to launch contextual ad platform

Move over simple search, is getting ready to launch a new advertising platform for contextual ads. The platform is expected to launch in mid-May. ... >>

BizReport | Research archives March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic.... >>

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