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BizReport | Advertising March 17, 2010

In-Text ads push Vibrant Media growth

Despite the tight economic times worldwide contextual ad firm Vibrant Media is posting record growth numbers, and that growth is thanks to in-text advertising. You know, those little pop-up, hyper-linked ads? Consumers are beginning to click those ads as a... >>

BizReport | Advertising July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Advertising June 19, 2009

Study: Ad placement more important than size

When it comes to online advertising, size may not be as important as placement. That according to a Conde Nast/McPheters & Company study. According to the report the effectiveness of ads was more likely to come from ad placement than... >>

BizReport | Advertising February 19, 2009

LucidMedia offers Verified Inventory

Marketers have lamented the absence of information to show when and where ads will be displayed for years; now LucidMedia is stepping into the gap with their new Verified Inventory platform. Launched today, the platform gives marketers and advertising agencies... >>

BizReport | Advertising September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20... >>

BizReport | Advertising September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make... >>

BizReport | August 20, 2008

ContextWeb takes contextual advertising to the next generation

When it comes to contextual advertising it seems that marketers can never have enough keywords. Upgraded algorithms from ContextWeb's ADSDAQ Exchange could change that. The company reports that after implementing their next generation algorithms, the offerings could actually discover appropriate... >>

BizReport | Advertising August 05, 2008

Right Media, LucidMedia partner for contextual targeting

Yahoo's Right Media Advertising Exchange is adding another layer of targeting to the ads within by partnering with LucidMedia to offer contextual targeting to the ads offered through the ad exchange. LucidMedia is a contextual online advertising platform. With the... >>

BizReport | Advertising June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices.... >>

BizReport | Advertising April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that... >>

BizReport | Advertising March 21, 2008

How marketers can buy ads with real-time research

When campaigns are performing well most marketers want to quickly buy more ad placements to gain an even higher ROI. The problem is getting that real-time information and being able to quickly place ads for optimized performance. Enter the Agency... >>

BizReport | Search Marketing March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence.... >>

BizReport | Advertising February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. ... >>

BizReport | Trends & Ideas November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content.... >>

BizReport | Advertising October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. ... >>

BizReport | Research September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science.... >>

BizReport | Trends & Ideas July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network.... >>

BizReport | Advertising June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties.... >>

BizReport | Search Marketing April 27, 2007

Ask.com to launch contextual ad platform

Move over simple search, Ask.com is getting ready to launch a new advertising platform for contextual ads. The platform is expected to launch in mid-May. ... >>

BizReport | Research March 30, 2007

Celebrity gossip lures users

Marketers looking for an untapped marketplace may want to check out celebrity gossip and news websites. According to new research from Nielsen//Netratings, gossip sites showed a 40% increase in traffic.... >>

BizReport | Research March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins.... >>

BizReport | Advertising March 13, 2007

Boost web traffic with new ad service from NetSky

A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites.... >>

BizReport | Advertising March 06, 2007

Vibrant Media offers in-text advertising on long term basis

DaimlerChrysler has become among the first to secure keywords on Vibrant Media’s contextual advertising service, covering over 1,600 online publications, by buying out keywords for the year ahead.... >>

BizReport | Search Marketing February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. ... >>

BizReport | Research February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking.... >>

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