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BizReport | Advertising archives June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>

BizReport | Advertising archives June 11, 2010

Peer39, AdMeld partner for enhanced targeting

Semantic ad platform Peer39 has partnered with yield optimization hub AdMeld for a unique platform which should help marketers take better advantage of revenue opportunities. Through the partnership AdMeld will analyze each impression against Peer39's existing semantic data sets.... >>