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BizReport | Ecommerce archives June 14, 2016

Expert: How to test website performance

Many SaaS, small business and ecommerce companies test their website for performance issues, but many are not testing for experience. That, according to one expert, is a mistake. Here's are four areas merchants can test for the customer experience. ... >>

BizReport | Email Marketing March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>

BizReport | Blogs & Content archives March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

BizReport | Blogs & Content archives March 04, 2016

Expert IDs global content drivers

Content remains a big buzzword for online businesses. There is social media content, product content, content about the business, and marketing content. Add to that the fact that an increasing number of global shoppers are looking for specific products, and... >>

BizReport | Blogs & Content archives February 16, 2016

Top 4 tips to implement AMP

With Google's AMP release, many businesses are asking if AMP is right for their business. One expert weighs in on how businesses can know if upgrading their sites to AMP is the right decision. ... >>

BizReport | Blogs & Content archives December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Blogs & Content archives December 22, 2015

Expert: Content to go commerce

Look for more content, but maybe not the kind you think, in the new year. That according to an expert who believes content will become more commerce related in 2016. Here are three content predictions to follow starting January 1.... >>

BizReport | Advertising archives November 02, 2015

Brands: How streaming is effecting your ad engagement

More and more consumers are taking their television time online or to mobile devices, and that is impacting how they engage with advertising in those channels. One expert weighs in on how brands can keep their video ads relevant in... >>

BizReport | Blogs & Content archives October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Blogs & Content archives October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they... >>

BizReport | Blogs & Content archives September 09, 2015

How to use UGC to create branded content

User generated content is not new to the Internet, but many brands still struggle to implement a UGC strategy. This despite the fact many consumers will believe consumer-based experiences faster than marketing campaigns. One expert explains how brands can do... >>

BizReport | Blogs & Content archives August 03, 2015

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content... >>

BizReport | Blogs & Content archives July 31, 2015

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories... >>

BizReport | Blogs & Content archives July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. ... >>

BizReport | Mobile Marketing July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that... >>

BizReport | Ecommerce archives February 16, 2015

How to use dating rules to woo customers

Dating is a lot like customer engagement - if you aren't connecting with a date (or a customer) there won't be a second opportunity. One expert offers five dating rules brands can use to woo customers.... >>

BizReport | Blogs & Content archives February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing... >>

BizReport | Blogs & Content archives January 16, 2015

Why analytics will lead 2015 trends

Traditional marketing tactics alone aren't enough to drive measurable growth for a business today, according to many experts. The customer engagement cycle has evolved to a 24/7/365 endeavor, making consumers far more sensitive to where and when they receive marketing... >>

BizReport | Blogs & Content archives January 07, 2015

Jones Media, SheKnows in exclusive partnership

Women-centric content portal SheKnows has entered into an exclusive partnership with Jones Media. The portal, which numbers 84.5 million unique visitors each month has shown strong growth over the past year, including the acquisition of BlogHer and StyleCaster Media Group.... >>

BizReport | Blogs & Content archives December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. ... >>

BizReport | Blogs & Content archives June 04, 2014

Survey: Ads for free media okay with people

One new report underlines the importance of ad-supported content: their findings conclude that more than half of consumers are currently accessing digital content without paying for it. About one-quarter say viewing ads prior to getting to their content is fine.... >>

BizReport | Advertising archives March 12, 2014

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>

BizReport | Mobile Marketing February 19, 2014

App Annie: Apps pushing digital content on a global scale

The mobile space isn't just about staying connect with social networks or texting friends. Mobile, specifically apps, are now driving content, too. That according to The Digital Content Report 2013 out today from App Annie and HIS Technology.... >>

BizReport | Blogs & Content archives February 04, 2014

Report: E-devices leading to more readers?

More readers are picking up books - either e or print - that is the takeaway from a recent Pinrceton Survey Research report which shows the number of US adults who read books in 2013 was up 5% over 2012... >>

BizReport | Blogs & Content archives December 10, 2013

Survey: Marketers facing disconnect with content creation

It's no secret that content is one key to engaging consumers. According to a new TrapIt survey most (82%) of marketers believe content, specifically visual content, is the key to engaging shoppers, but many also admit it is harder to... >>

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