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BizReport | Blogs & Content June 10, 2014

Kentico survey reveals consumer trust levels in content marketing

A survey by web content and customer experience management provider Kentico Software has found that, while many consumers trust content produced by companies aimed at educating them, that trust is fragile.... >>

BizReport | Blogs & Content May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Blogs & Content April 24, 2014

How to use community Q&A to increase your reach

With Community Q&A a potential shopper can ask any questions and know that the answer is coming from someone who truly knows the product. It's even a great marketing opportunity, because it lets store owners see exactly what product features... >>

BizReport | Blogs & Content April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. ... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Internet March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. ... >>

BizReport | Advertising December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Blogs & Content October 10, 2013

85% of UK bloggers do not use affiliate marketing to monetize content

A new survey of UK bloggers by affiliate marketing network Paid On Results found that most are not taking advantage of affiliate marketing to monetize content.... >>

BizReport | Advertising May 24, 2013

Consumers, like many marketers, don't know what native advertising is

Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising?... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Blogs & Content April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send... >>

BizReport | Blogs & Content February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | Advertising January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the... >>

BizReport | Advertising November 13, 2012

Corporate Visions releases Power Tools

A new suite of tools out from Corporate Visions should help brands tell better stories - i.e. create more engaging content - in the online space. Called Power Tools, the suite is set up to help brands create better leads... >>

BizReport | Blogs & Content May 02, 2012

Tech blogs - software companies more likely to have active blog

The debate rages on - is blogging in decline? Recent research shows that it isn't as easy to pin down as first thought with some sectors blogging more than others. ... >>

BizReport | Social Marketing December 13, 2010

Creation of engaging social media content challenging marketers

As social media becomes more mainstream, and its effectiveness better proven, marketers are clamoring to jump onboard. However, as new research from Meltwater Group highlights, providing engaging and unique content is proving to be a real challenge for many. ... >>

BizReport | Blogs & Content July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>

BizReport | Blogs & Content July 06, 2010

Top 3 tips for marketing through content

In real estate it is location, location, location. For advertising, too. What many marketers haven't figured out is how to find the right location. The key, according to Gather's CEO and Founder Tom Gerace is to use content. The problem... >>

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