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BizReport | Blogs & Content archives January 16, 2015

Why analytics will lead 2015 trends

Traditional marketing tactics alone aren't enough to drive measurable growth for a business today, according to many experts. The customer engagement cycle has evolved to a 24/7/365 endeavor, making consumers far more sensitive to where and when they receive marketing... >>

BizReport | Advertising archives December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling.... >>

BizReport | Blogs & Content archives November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has... >>

BizReport | Email Marketing November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content.... >>

BizReport | Ecommerce archives November 02, 2014

Top 3 tips for product detail management

A recent survey revealed that shoppers are eager to share product details via their social networks. But, is there a drawback to this kind of sharing? ... >>

BizReport | Blogs & Content archives September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries.... >>

BizReport | Blogs & Content archives September 11, 2014

Two factors that impact branded content

According to a recent study conducted by InboundWriter only about 20% of a given website's content drives the bulk of its traffic. Now the researchers have dug deeper into this phenomena and have pinpointed two factors than can help brands... >>

BizReport | Blogs & Content archives August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating... >>

BizReport | Blogs & Content archives July 24, 2014

B2B firms struggling with content marketing

B2B companies are forging ahead with content marketing but, according to recent research by Forrester, businesses are focusing too much on selling their products and services instead of addressing problems faced by their customers. ... >>

BizReport | Blogs & Content archives June 10, 2014

Kentico survey reveals consumer trust levels in content marketing

A survey by web content and customer experience management provider Kentico Software has found that, while many consumers trust content produced by companies aimed at educating them, that trust is fragile.... >>

BizReport | Blogs & Content archives May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Blogs & Content archives April 24, 2014

How to use community Q&A to increase your reach

With Community Q&A a potential shopper can ask any questions and know that the answer is coming from someone who truly knows the product. It's even a great marketing opportunity, because it lets store owners see exactly what product features... >>

BizReport | Blogs & Content archives April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. ... >>

BizReport | Email Marketing April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>

BizReport | Internet March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. ... >>

BizReport | Advertising archives December 17, 2013

Native advertising - publishers lead the way

A recent survey of professionals working in publishing, PR and advertising agencies found that while almost two-thirds of publishers offer native advertising, only a third of agencies provide it as a service. ... >>

BizReport | Blogs & Content archives October 10, 2013

85% of UK bloggers do not use affiliate marketing to monetize content

A new survey of UK bloggers by affiliate marketing network Paid On Results found that most are not taking advantage of affiliate marketing to monetize content.... >>

BizReport | Advertising archives May 24, 2013

Consumers, like many marketers, don't know what native advertising is

Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising?... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Blogs & Content archives April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send... >>

BizReport | Blogs & Content archives February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | Advertising archives January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the... >>

BizReport | Advertising archives November 13, 2012

Corporate Visions releases Power Tools

A new suite of tools out from Corporate Visions should help brands tell better stories - i.e. create more engaging content - in the online space. Called Power Tools, the suite is set up to help brands create better leads... >>

BizReport | Blogs & Content archives May 02, 2012

Tech blogs - software companies more likely to have active blog

The debate rages on - is blogging in decline? Recent research shows that it isn't as easy to pin down as first thought with some sectors blogging more than others. ... >>

BizReport | Social Marketing December 13, 2010

Creation of engaging social media content challenging marketers

As social media becomes more mainstream, and its effectiveness better proven, marketers are clamoring to jump onboard. However, as new research from Meltwater Group highlights, providing engaging and unique content is proving to be a real challenge for many. ... >>

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