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BizReport | Blogs & Content archives February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Blogs & Content archives January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Blogs & Content archives July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media,... >>

BizReport | Advertising archives June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Ecommerce archives April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. ... >>

BizReport | Blogs & Content archives February 19, 2016

Top 3 tips for a strong UGC strategy

User Generated Content (UGC) isn't new to the online space, but it remains a mystery for many brands. Should they include only positive reviews? Are recommendations better? How can they curate the best UGC for their customers? One expert offers... >>

BizReport | Blogs & Content archives February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Blogs & Content archives January 15, 2016

51% of marketers rank their content marketing as average or not very/at all effective

While marketers created more content in 2015 than the previous year, more than half ranked that content as average, not very effective, or not at all effective, according to a new study from Contently.... >>

BizReport | Blogs & Content archives January 14, 2016

Research reveals the short time-span during which articles generate peak traffic

Without a long-term, sustainable promotion strategy, marketers and publishers will find that content, and the resources invested in its creation, will become irrelevant after just one week, according to new research released by Boost The News. ... >>

BizReport | Social Marketing January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps... >>

BizReport | Blogs & Content archives December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Blogs & Content archives December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Blogs & Content archives October 30, 2015

How to make the most of your content marketing

According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. ... >>

BizReport | Blogs & Content archives October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Blogs & Content archives October 19, 2015

Lack of content strategy and 'content by committee' major gripes among UK marketers

A third of companies in the UK now employ in-house content professionals, such is the importance of great content, yet a study by digital content agency Sticky Content reveals the challenges faced getting that content published.... >>

BizReport | Advertising archives October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. ... >>

BizReport | Blogs & Content archives August 07, 2015

Expert: Why brands need localized content

Having website content translated to the local level has been shown to create a more engaged audience. That is because while most Americans speak English, Americans in the Midwest don't use all of the same expressions and explanations as those... >>

BizReport | Blogs & Content archives July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. ... >>

BizReport | Social Marketing July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu.... >>

BizReport | Blogs & Content archives June 11, 2015

Top 3 tips to improve online content

Content can be edgy or cute, but the overall goal for product content should be targeted information, says one expert. That's because content's main objective is to inform the target audience as they move through the purchase funnel. That's why... >>

BizReport | Advertising archives May 29, 2015

How to maximize your content marketing strategy

Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. ... >>

BizReport | Advertising archives May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? ... >>

BizReport | Blogs & Content archives March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred.... >>

BizReport | Advertising archives February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics.... >>

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