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BizReport | Blogs & Content December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Blogs & Content October 30, 2015

How to make the most of your content marketing

According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. ... >>

BizReport | Blogs & Content October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Blogs & Content October 19, 2015

Lack of content strategy and 'content by committee' major gripes among UK marketers

A third of companies in the UK now employ in-house content professionals, such is the importance of great content, yet a study by digital content agency Sticky Content reveals the challenges faced getting that content published.... >>

BizReport | Advertising October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. ... >>

BizReport | Blogs & Content August 07, 2015

Expert: Why brands need localized content

Having website content translated to the local level has been shown to create a more engaged audience. That is because while most Americans speak English, Americans in the Midwest don't use all of the same expressions and explanations as those... >>

BizReport | Blogs & Content July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. ... >>

BizReport | Social Marketing July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu.... >>

BizReport | Blogs & Content June 11, 2015

Top 3 tips to improve online content

Content can be edgy or cute, but the overall goal for product content should be targeted information, says one expert. That's because content's main objective is to inform the target audience as they move through the purchase funnel. That's why... >>

BizReport | Advertising May 29, 2015

How to maximize your content marketing strategy

Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. ... >>

BizReport | Advertising May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? ... >>

BizReport | Blogs & Content March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred.... >>

BizReport | Advertising February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics.... >>

BizReport | Blogs & Content January 16, 2015

Why analytics will lead 2015 trends

Traditional marketing tactics alone aren't enough to drive measurable growth for a business today, according to many experts. The customer engagement cycle has evolved to a 24/7/365 endeavor, making consumers far more sensitive to where and when they receive marketing... >>

BizReport | Advertising December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling.... >>

BizReport | Blogs & Content November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has... >>

BizReport | Email Marketing November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content.... >>

BizReport | Ecommerce November 02, 2014

Top 3 tips for product detail management

A recent survey revealed that shoppers are eager to share product details via their social networks. But, is there a drawback to this kind of sharing? ... >>

BizReport | Blogs & Content September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries.... >>

BizReport | Blogs & Content September 11, 2014

Two factors that impact branded content

According to a recent study conducted by InboundWriter only about 20% of a given website's content drives the bulk of its traffic. Now the researchers have dug deeper into this phenomena and have pinpointed two factors than can help brands... >>

BizReport | Blogs & Content August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating... >>

BizReport | Blogs & Content July 24, 2014

B2B firms struggling with content marketing

B2B companies are forging ahead with content marketing but, according to recent research by Forrester, businesses are focusing too much on selling their products and services instead of addressing problems faced by their customers. ... >>

BizReport | Blogs & Content June 10, 2014

Kentico survey reveals consumer trust levels in content marketing

A survey by web content and customer experience management provider Kentico Software has found that, while many consumers trust content produced by companies aimed at educating them, that trust is fragile.... >>

BizReport | Blogs & Content May 09, 2014

Consumers want original content direct from brands, not celebrities

Consumers don't want to see celebrities parading products. Instead, they want original content directly from the brands themselves, according to the results of a new survey from SaaS content management platform WP Engine. ... >>

BizReport | Blogs & Content April 24, 2014

How to use community Q&A to increase your reach

With Community Q&A a potential shopper can ask any questions and know that the answer is coming from someone who truly knows the product. It's even a great marketing opportunity, because it lets store owners see exactly what product features... >>

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