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BizReport | Blogs & Content April 11, 2013

How Tom's Hardware is changing content creation, engagement

The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or... >>

BizReport | Mobile Marketing April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>

BizReport | Blogs & Content March 25, 2013

Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>

BizReport | Blogs & Content March 15, 2013

Brands: How the content space can improve your profile

The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more... >>

BizReport | Blogs & Content February 21, 2013

Report: Most B2B brands use content to connect

According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>

BizReport | Blogs & Content February 08, 2013

Platform to enhance content discoverability

As the online and mobile spaces continue to fracture, brands are looking for better ways to make their content discoverable. While branded blogs or well-known content sites are great, a new tool out from Mediafed is setting brands up for... >>

BizReport | Blogs & Content January 11, 2013

4 Content trends to watch

Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly. Here are... >>

BizReport | Blogs & Content January 09, 2013

nRelate: The content categories capturing readers' interest

As content becomes more popular online savvy marketers are looking for ways to capitalize on the content trend. By creating original content, using popular keyword - that are relevant to the brand and making that content easily discoverable, brands can... >>

BizReport | Blogs & Content January 03, 2013

Publishers: Why the library may be your friend

As American subscriptions to newspapers and magazines dwindle and fewer paper books are purchased the number of people going to the library is growing - especially if you count the number of people who logon to library websites through mobile... >>

BizReport | Blogs & Content December 28, 2012

Report: Content spending to spike in '13

Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.... >>

BizReport | Blogs & Content December 04, 2012

How content will change in 2013

While most eyes are focused on how mobile and social advertising will change advertiser's bottom lines in 2012, content should be included in the trends. The Internet is rapidly becoming a place not just to show ads but to engage... >>

BizReport | Blogs & Content September 21, 2012

Survey: 65% of Americans reading news online

A new survey out from Pan Communications shows just how important the online space is for businesses. According to the report 65% consume online through news sites, another 21% through Twitter, and interestingly social sites are beginning to account for... >>

BizReport | Ecommerce September 19, 2012

Investment underlines importance of content for publishers, brands

As more consumers go online for news and entertainment - and go online from different devices depending on where they are in their day - online brands and content producers are looking for better ways to engage and target those... >>

BizReport | Blogs & Content September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch... >>

BizReport | Blogs & Content September 07, 2012

Content deals to expand reach for online businesses

Three announcements in the content space this week should have ramifications for online businesses through the New Year. Covering both written and video content, the platform expansions and additions should make it simpler for brands to find an audience, control... >>

BizReport | Ecommerce August 24, 2012

S.A. brand expands internationally, Hearst to launch shoppable content option

Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national... >>

BizReport | Blogs & Content August 21, 2012

Why you may not be engaging with millennials

Millennials are always online, never without their mobile device and should be simple enough to find in the online landscape. However, a growing number of brands aren't connecting to millennials in the online space and the way they advertise could... >>

BizReport | Research July 24, 2012

Survey: Traditional beats digital for trustworthiness

Digital content and social networks may be the rage, when it comes to trust, consumers are weighing in to say they trust traditional media more than they trust digital media. According to new data from Triton Digital, digital media may... >>

BizReport | Blogs & Content June 01, 2012

Answering app offers more detail to mobile consumers

A new app in the mobile space could help consumers answer questions from a different perspective. Called Kngine, the question and answer app delves a bit deeper into the answer pool that Apple's SIRI service by including images, text and... >>

BizReport | Blogs & Content May 31, 2012

New release makes finding, sharing content simpler

Publishers, a new app in the marketplace could push your content farther into the field. From Taptu, the online app makes it simple for readers to engage with content - and then share that content through their circles.... >>

BizReport | Ecommerce May 17, 2012

Demandbase platform IDs customers in real time

A new offering from Demandbase takes real time targeting from the ad buying world and into the website visitor world. Called the Real-Time Identification Module, it allows businesses using the Drupal CMS platform to target web visitors as they land... >>

BizReport | Blogs & Content March 19, 2012

March Madness can teach brands how to engage

The NCAA Men's Basketball Tournament - aka March Madness - is in full swing, complete with a list of underdog victories during the first round. But there is more to learn from the tournament than basketball. Brands should take note... >>

BizReport | Blogs & Content February 13, 2012

What an e-reader looks like

And, no we're not just talking devices here. We're talking about the people reading books, magazines, newspapers and a plethora of other content via an e-device. Nooks, Kindles, iPads, and the list goes on. Candy and flowers are still popular... >>

BizReport | Blogs & Content January 25, 2012

How digital content is changing the Interwebz

Digital content - whether in the written word, music or video - is changing the way people interact on the Internet. It's keeping them online longer, on favorite sites longer and has them sharing funny, scary or thought-provoking content. And... >>

BizReport | Blogs & Content January 19, 2012

How Yahoo and Sundance are engaging film fans

The Sundance Film Festival is just around the corner and, as they have with several events in the past year, Yahoo is going to be all over the festival offering viewers insider information - and the opportunity to become a... >>

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