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In the online work place, knowing content has a solid, brand friendly message is crucial; being able to access branded content is also crucial. Two new releases to the space are setting up businesses to better handle content creation and... >>
Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>
A new release from UnitedLex, called Questio, is set up to reduce the costs and risks of eDiscovery for legal teams as well as to streamline how data is collected, validated and then used in legal documentation. ... >>
Digital content is a trend many brands are beginning to follow. According to new data out from Unisphere Research most brands are beginning to push budget dollars into content creation. The data shows that for about half of responding brands,... >>
This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>
Content is quickly becoming a marketing tool for many brands, both large and small. Retailers who include reviewer content, SMBs who create and update a blog and corporations who create social media content that is shareable are growing reach faster... >>
Millennials in the US are more apt to use public libraries than many experts thing. According to new data out from Pew Research, Americans between the ages of 16 and 29 are more likely than their older counterparts to use... >>
This week marks a new offering from interactive video hub engajer - a tool that will push branded video presentations through the Facebook network. The new tool will allow both consumers and brands to share 'engajers', or interactive video presentations,... >>
There is a new kind of commerce out there, and it's happening before shoppers hit either the online or offline storefronts. It's called discovery commerce and houses things like showrooming and window shopping - and it offers new ways for... >>
According to Adobe Digital Publishing there have been at least 90 million Digital Publishing Suite downloads, pushing more magazines into the digital space. As more publishers push into the digital space, advertisers are following. ... >>
Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important... >>
The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or... >>
Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>
This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of... >>
The mobile space is changing more than how consumers check email, play games and check in on the social space. It's changing how viewers watch television, read content and listen to music. One platform can help brands create a more... >>
According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>
As the online and mobile spaces continue to fracture, brands are looking for better ways to make their content discoverable. While branded blogs or well-known content sites are great, a new tool out from Mediafed is setting brands up for... >>
Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly. Here are... >>
As content becomes more popular online savvy marketers are looking for ways to capitalize on the content trend. By creating original content, using popular keyword - that are relevant to the brand and making that content easily discoverable, brands can... >>
As American subscriptions to newspapers and magazines dwindle and fewer paper books are purchased the number of people going to the library is growing - especially if you count the number of people who logon to library websites through mobile... >>
Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.... >>
While most eyes are focused on how mobile and social advertising will change advertiser's bottom lines in 2012, content should be included in the trends. The Internet is rapidly becoming a place not just to show ads but to engage... >>
A new survey out from Pan Communications shows just how important the online space is for businesses. According to the report 65% consume online through news sites, another 21% through Twitter, and interestingly social sites are beginning to account for... >>
As more consumers go online for news and entertainment - and go online from different devices depending on where they are in their day - online brands and content producers are looking for better ways to engage and target those... >>
When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch... >>
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- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
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