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77 Tag Results

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25 result(s) displayed (1 - 25):

BizReport | Blogs & Content August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>

BizReport | Blogs & Content January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>

BizReport | Blogs & Content November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.... >>

BizReport | Blogs & Content October 17, 2017

Friction filled VR turning off consumers

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system. ... >>

BizReport | Ecommerce July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. ... >>

BizReport | Blogs & Content June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. ... >>

BizReport | Blogs & Content May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at... >>

BizReport | Blogs & Content October 21, 2016

Expert: How to better use interactive content

By now, most brands are clued in to the fact that consumers are finding interactive content more engaging than static content. In the future, one expert believes content will become democratized with amateurs and professionals changing how brands tell their... >>

BizReport | Blogs & Content August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. ... >>

BizReport | Blogs & Content July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media,... >>

BizReport | Research July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Ecommerce June 14, 2016

Expert: How to test website performance

Many SaaS, small business and ecommerce companies test their website for performance issues, but many are not testing for experience. That, according to one expert, is a mistake. Here's are four areas merchants can test for the customer experience. ... >>

BizReport | Email Marketing March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>

BizReport | Blogs & Content March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

BizReport | Blogs & Content March 04, 2016

Expert IDs global content drivers

Content remains a big buzzword for online businesses. There is social media content, product content, content about the business, and marketing content. Add to that the fact that an increasing number of global shoppers are looking for specific products, and... >>

BizReport | Blogs & Content February 16, 2016

Top 4 tips to implement AMP

With Google's AMP release, many businesses are asking if AMP is right for their business. One expert weighs in on how businesses can know if upgrading their sites to AMP is the right decision. ... >>

BizReport | Blogs & Content December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Blogs & Content December 22, 2015

Expert: Content to go commerce

Look for more content, but maybe not the kind you think, in the new year. That according to an expert who believes content will become more commerce related in 2016. Here are three content predictions to follow starting January 1.... >>

BizReport | Advertising November 02, 2015

Brands: How streaming is effecting your ad engagement

More and more consumers are taking their television time online or to mobile devices, and that is impacting how they engage with advertising in those channels. One expert weighs in on how brands can keep their video ads relevant in... >>

BizReport | Blogs & Content October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Blogs & Content October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they... >>

BizReport | Blogs & Content September 09, 2015

How to use UGC to create branded content

User generated content is not new to the Internet, but many brands still struggle to implement a UGC strategy. This despite the fact many consumers will believe consumer-based experiences faster than marketing campaigns. One expert explains how brands can do... >>