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BizReport | Content Marketing April 01, 2020

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings.... >>

BizReport | Advertising archives November 22, 2019

How YouTube is Opening the Door for Competitors like TikTok

As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape.... >>

BizReport | Blogs & Content archives October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Blogs & Content archives August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your... >>

BizReport | Internet January 01, 2019

Expert: Fake news outperforming truth

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect... >>

BizReport | Blogs & Content archives December 07, 2018

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy.... >>

BizReport | November 07, 2018

Publishers: How a subscription model could increase revenue

Subscription models aren't new in 2018, but subscription models do continue to grow, whether they be for makeup or personal products or newspapers and magazines. We chatted with Namagoo's Eyal Katz about the importance for subscription models for publishers heading... >>

BizReport | Blogs & Content archives August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>

BizReport | Blogs & Content archives January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>

BizReport | Blogs & Content archives November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.... >>

BizReport | Blogs & Content archives October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. ... >>

BizReport | Blogs & Content archives September 07, 2017

Friction filled VR turning off consumers

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system. ... >>

BizReport | Ecommerce archives July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. ... >>

BizReport | Blogs & Content archives June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. ... >>

BizReport | Blogs & Content archives May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at... >>

BizReport | Blogs & Content archives October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three... >>

BizReport | Blogs & Content archives October 12, 2016

Top 3 tips for a better content strategy

Brands could do much more with content, if only their strategy was stronger. One expert offers three tips for a stronger content strategy. ... >>

BizReport | Blogs & Content archives August 16, 2016

Expert: How to better use interactive content

By now, most brands are clued in to the fact that consumers are finding interactive content more engaging than static content. In the future, one expert believes content will become democratized with amateurs and professionals changing how brands tell their... >>

BizReport | Blogs & Content archives August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. ... >>

BizReport | Blogs & Content archives July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media,... >>

BizReport | Research archives July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. ... >>

BizReport | Ecommerce archives June 14, 2016

Expert: How to test website performance

Many SaaS, small business and ecommerce companies test their website for performance issues, but many are not testing for experience. That, according to one expert, is a mistake. Here's are four areas merchants can test for the customer experience. ... >>

BizReport | Email Marketing March 14, 2016

Expert: Why strong CRM, email still perform for brands

Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>

BizReport | Blogs & Content archives March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

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