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BizReport | Advertising archives March 21, 2017
Study: Digital strategy not properly defined
New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good... >>
BizReport | Blogs & Content archives October 10, 2016
Expert: Why brands have content problems
While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. ... >>
BizReport | Blogs & Content archives October 30, 2015
How to make the most of your content marketing
According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. ... >>
BizReport | Mobile Marketing August 21, 2015
Top 3 tips to better integrate content, mobile
Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How... >>
BizReport | Advertising archives May 29, 2015
How to maximize your content marketing strategy
Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. ... >>
BizReport | Blogs & Content archives September 22, 2014
Top 3 tips to better optimize branded content
There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why:... >>
BizReport | Blogs & Content archives August 08, 2014
Top 3 website optimization tips
"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating... >>
BizReport | Blogs & Content archives July 05, 2013
Top 3 tips to create actionable content
Mobile devices have changed how many people consume content, but these devices are now also changing the way brands and advertisers create ads. One big step is adding interactivity to what used to be a print-only experience. Print advertisers are... >>
BizReport | Blogs & Content archives April 01, 2013
How Google's Panda update is changing content sourcing
For many brands optimized blog content has been considered a huge selling point but one expert warns that Google's latest Panda update is changing how spiders looks at content - and suggests brands need to change their view of content... >>
BizReport | Blogs & Content archives February 13, 2013
How to create a better content strategy
Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content... >>
BizReport | Trends & Ideas archives August 02, 2012
Powerful new Facebook feature boosts Post targeting
Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans.... >>
BizReport | Advertising archives March 10, 2010
Tips for better integrated marketing campaigns
Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and... >>
BizReport | Blogs & Content archives March 08, 2010
Why your content needs a strategy
In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers... >>
BizReport | Blogs & Content archives January 07, 2010
Is your content worth money?
It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to... >>
BizReport | Blogs & Content archives November 04, 2009
Three steps to better product descriptions
The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the... >>
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