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BizReport | Blogs & Content March 19, 2012

March Madness can teach brands how to engage

The NCAA Men's Basketball Tournament - aka March Madness - is in full swing, complete with a list of underdog victories during the first round. But there is more to learn from the tournament than basketball. Brands should take note... >>

BizReport | Advertising March 15, 2011

How to capitalize on event-centered content

Just over a month ago, US adults tuned in by the millions to watch the Super Bowl. This week marks another such event: the NCAA Men's Basketball Tournament, aka March Madness. More than 60 college teams will vie for the... >>

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