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BizReport | Ecommerce September 10, 2009

Better content could equal better conversions

When it comes to conversion rates, a new report indicates that planting better content could reap better conversion rewards. According to the 2009 Omniture Online Conversion Benchmark Study mining the data - previous engagement, purchase history and purchase intent -... >>

BizReport | Advertising August 14, 2009

Study: Ad networks may not work for marketers

When it comes to advertising networks, marketers may not be making the best choices. Accordin to a new study from Dynamic Logic and the Online Publisher's Association ads on ad networks often make no difference for marketers.... >>