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BizReport | Blogs & Content archives April 27, 2012

Brands: Why you should consider paywalls in video

A recent partnership between video hosting platform vzaar and payment services and ecommerce hub MPP Global Solutions should make it simpler for the creators and distributors of video content to monetize that content. Through the partnership brands can create paywalls... >>

BizReport | Advertising archives November 08, 2011

Two publisher services may help monetize content

Two new publisher services may help smaller publishers land larger advertising accounts and in turn helping their ad content appeal to a wider consumer base. From Crimtan, the Crimtan Select program helps small and medium sized publishers land accounts with... >>

BizReport | Advertising archives August 09, 2011

Longboard Media taps eXelate for data monetization

Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. Through the partnership, Longboard will utilize eXelate's DataLinX features, Audience eXtender and Tag Manager. ... >>

BizReport | Blogs & Content archives July 12, 2011

Widget gives more weight to offered content

As people consume more content online, content providers, brands and advertisers are looking for more ways to engage. One recent addition to the online space may help with that. Called CPALead, it is a widget-based platform which helps turn premium... >>

BizReport | Advertising archives July 08, 2010

Report: Consumers want options in advertising

Many insiders in the newspaper industry poo-poo the idea of paywalls or pay-for-content models. A new report from Preference Central agrees with these pundits, but does show areas of hope within the newspaper/content segment. Particularly with advertising. According to the... >>

BizReport | Blogs & Content archives April 28, 2010

Study: Content sites make better ad buys

Although brands must diversify when it comes to online ad buys, a new report from the Online Publishers Association indicates that diversifying within one segment - that of original, quality content - is a bigger overall benefit to the marketer.... >>

BizReport | Blogs & Content archives March 25, 2010

CBSSports: On Demand viewing jumps for March Madness

Heading into the second week of the NCAA Men's Basketball Tournament, affectionately called March Madness by basketball fans, CBSSports has a strong viewership. For the first weekend, the site logged more than 3.4 million hours of streaming content by nearly... >>

BizReport | Advertising archives March 19, 2010

X+1 smart-tags content, websites

Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product... >>

BizReport | Blogs & Content archives March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The... >>

BizReport | Blogs & Content archives March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with... >>

BizReport | Blogs & Content archives February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers.... >>