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BizReport | Blogs & Content December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

BizReport | Blogs & Content October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most... >>

BizReport | Blogs & Content October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. ... >>

BizReport | Advertising August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>

BizReport | Advertising July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets... >>

BizReport | Blogs & Content May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at... >>

BizReport | Blogs & Content April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Blogs & Content March 29, 2017

Consumers trust content on traditional publishers' websites

The most trusted source of online content is traditional publishers, according to a recent consumer survey from Outbrain. ... >>

BizReport | Blogs & Content February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Blogs & Content January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Blogs & Content July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media,... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Ecommerce April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. ... >>

BizReport | Blogs & Content February 19, 2016

Top 3 tips for a strong UGC strategy

User Generated Content (UGC) isn't new to the online space, but it remains a mystery for many brands. Should they include only positive reviews? Are recommendations better? How can they curate the best UGC for their customers? One expert offers... >>

BizReport | Blogs & Content February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Blogs & Content January 15, 2016

51% of marketers rank their content marketing as average or not very/at all effective

While marketers created more content in 2015 than the previous year, more than half ranked that content as average, not very effective, or not at all effective, according to a new study from Contently.... >>

BizReport | Blogs & Content January 14, 2016

Research reveals the short time-span during which articles generate peak traffic

Without a long-term, sustainable promotion strategy, marketers and publishers will find that content, and the resources invested in its creation, will become irrelevant after just one week, according to new research released by Boost The News. ... >>

BizReport | Social Marketing January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps... >>

BizReport | Blogs & Content December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Blogs & Content December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content... >>

BizReport | Blogs & Content October 30, 2015

How to make the most of your content marketing

According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. ... >>

BizReport | Blogs & Content October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. ... >>

BizReport | Blogs & Content October 19, 2015

Lack of content strategy and 'content by committee' major gripes among UK marketers

A third of companies in the UK now employ in-house content professionals, such is the importance of great content, yet a study by digital content agency Sticky Content reveals the challenges faced getting that content published.... >>

BizReport | Advertising October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. ... >>

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