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BizReport | Content Marketing December 01, 2020

Top tips to develop a branded podcast

There are more opportunities than ever to provide content to customers, but many brands struggle with connecting rich content like video and podcasts to more traditional content that pushes conversions and other engagements. We asked an expert how brands can... >>

BizReport | Content Marketing November 24, 2020

Top tips to improve quality of branded content

Driving traffic and conversions through branded content has long been a struggle for many, and with more avenues for content opening those struggles have only magnified. Here are a few tips for brands to create better content, that is relevant... >>

BizReport | Advertising September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as... >>

BizReport | Content Marketing August 14, 2020

How publishers can increase engagement through relevance

Recently Google announced a campaign that would push $15 million in ads to support local newsrooms and publications that have been hit hard by consumers' move to online news consumption. Through the campaign they'll place targeted ads in 3,000 newspapers,... >>

BizReport | Content Marketing August 12, 2020

Report: Streaming returning to pre-pandemic levels

While the first three months of the COVID-19 pandemic saw a sharp increase in the amount of content streaming done per household, researchers now believe the peak of this trend has passed and that streaming will being to return to... >>

BizReport | Content Marketing July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average.... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Content Marketing April 15, 2020

How to use deep linking techniques to improve engagement

Deep linking is not a new strategy in the digital space, but as people spend more time online, the power of deep linking is also continuing to grow. Added to that, many marketers and brands aren't as focused on the... >>

BizReport | Content Marketing April 03, 2020

4 video trends for brands to wat ch

As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to... >>

BizReport | Content Marketing April 01, 2020

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings.... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Content Marketing February 21, 2020

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. ... >>

BizReport | Blogs & Content archives October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Blogs & Content archives August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Blogs & Content archives August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your... >>

BizReport | Blogs & Content archives January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for... >>

BizReport | Blogs & Content archives December 13, 2018

3 Content Marketing tips for 2019

Marketers and brands can look for content to begin playing a larger than ever role in their endeavors in 2019, making a sound content strategy a must. Here are three content marketing tips to improve strategy just in time for... >>

BizReport | Social Marketing December 12, 2018

How to use Instagram Stories to engage this holiday

Instagram Stories have become a significant influencer for many brands, and are expected to have a big influence on shopping through the 2018 holiday season. Here's how merchants and marketers can use Instagram Stories to engage shoppers through the holiday... >>

BizReport | Blogs & Content archives December 07, 2018

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy.... >>

BizReport | Blogs & Content archives September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the... >>

BizReport | Blogs & Content archives December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

BizReport | Blogs & Content archives October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most... >>

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