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BizReport | Blogs & Content October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Blogs & Content August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Blogs & Content August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your... >>

BizReport | Blogs & Content January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for... >>

BizReport | Blogs & Content December 13, 2018

3 Content Marketing tips for 2019

Marketers and brands can look for content to begin playing a larger than ever role in their endeavors in 2019, making a sound content strategy a must. Here are three content marketing tips to improve strategy just in time for... >>

BizReport | Social Marketing December 12, 2018

How to use Instagram Stories to engage this holiday

Instagram Stories have become a significant influencer for many brands, and are expected to have a big influence on shopping through the 2018 holiday season. Here's how merchants and marketers can use Instagram Stories to engage shoppers through the holiday... >>

BizReport | Blogs & Content December 07, 2018

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy.... >>

BizReport | Blogs & Content September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the... >>

BizReport | Blogs & Content December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

BizReport | Blogs & Content October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most... >>

BizReport | Blogs & Content October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. ... >>

BizReport | Advertising August 15, 2017

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. ... >>

BizReport | Advertising July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets... >>

BizReport | Blogs & Content May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at... >>

BizReport | Blogs & Content April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. ... >>

BizReport | Blogs & Content March 29, 2017

Consumers trust content on traditional publishers' websites

The most trusted source of online content is traditional publishers, according to a recent consumer survey from Outbrain. ... >>

BizReport | Blogs & Content February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Blogs & Content January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Blogs & Content July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media,... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Ecommerce April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. ... >>

BizReport | Blogs & Content February 19, 2016

Top 3 tips for a strong UGC strategy

User Generated Content (UGC) isn't new to the online space, but it remains a mystery for many brands. Should they include only positive reviews? Are recommendations better? How can they curate the best UGC for their customers? One expert offers... >>

BizReport | Blogs & Content February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. ... >>

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