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BizReport | Advertising June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. ... >>

BizReport | Advertising July 30, 2014

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

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