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BizReport | Blogs & Content archives October 06, 2011

How to engage through paid, owned and earned content

It isn't just the segment - sports, financial, entertainment - of content that matters to consumers, it is the type of media in which the content is delivered. According to a recent Yahoo study, consumers engage and interact differently with... >>

BizReport | Blogs & Content archives March 15, 2011

Study: Americans consuming more mobile content, how brands can capitalize

According to new statistics from Pew Research nearly half of American adults are now getting their news content from mobile devices, most from smartphones or tablets. The sticking point is that less than 15% are using actual apps for the... >>