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It's no secret that content is one key to engaging consumers. According to a new TrapIt survey most (82%) of marketers believe content, specifically visual content, is the key to engaging shoppers, but many also admit it is harder to... >>
This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>
Throughout 2011 and 2012 brands and publishers saw content take a huge step forward as more consumers looked to the web for information. Now content is taking another step forward - into a kind of engagement potential, especially in the... >>
According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed... >>
Online content marketing platform Curata is changing the way some brands create and distribute their content. As more consumers move online, they're looking for content in the online space - and they aren't just looking for newspaper or magazine stories.... >>
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
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- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
- Forecast: 27% of holiday buys could be 'lost' to abandoned carts
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