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BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

BizReport | Trends & Ideas archives June 24, 2016

YouTube wants agencies to learn from their top creators

YouTube wants agencies to take a leaf out of its popular content creators' books and has put together a certification program to equip them with the relevant tools and knowledge.... >>

BizReport | Blogs & Content archives March 25, 2014

BrightEdge release simplifies content creation

More people are looking online for content - from entertainment to product reviews and branded content pieces. A new release from BrightEdge, called Content Optimizer, offers an assist in the content department, helping creators to determine the impact of a... >>

BizReport | Blogs & Content archives February 19, 2013

61% of SMBs do not outsource content creation

A recent survey from online business training company BusinessBolts.com reveals that a growing number of small businesses are using using content marketing, and to great effect. Use of video content is set to rise significantly in 2013. ... >>

BizReport | October 17, 2012

YouTube launches new audience engagement analytics tool

YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. ... >>

BizReport | Advertising archives July 02, 2012

YouTube Video Creation Marketplace matches brands to content creators

In a couple of months time YouTube will launch a platform that will give agencies, small businesses, and brands on a budget, access to many YouTube content creators, who are stars in their own right, to help create video content.... >>

BizReport | Blogs & Content archives December 01, 2011