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BizReport | Blogs & Content March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

BizReport | Blogs & Content July 16, 2013

News360 launch includes personalized targeting

A new release out today from News360 takes targeting one step further, which should help to drive reader engagement. In an early test both clickthroughs and reader engagement surpassed industry norms. The platform has more than 4 million readers.... >>

BizReport | Advertising November 06, 2012

MediaBrix: Identify ads as ads, not content

In the new Internet landscape some brands are experimenting with content-based advertising. This isn't a bad thing in itself, but according to a new MediaBrix survey ads that look like content and aren't identified as ads can damage a brand's... >>

BizReport | Blogs & Content March 05, 2012

Top 3 tips for content sponsorship

E-readers aren't technically new devices - they've been available for a few years now - but with wireless connections, tablets with reading apps and more convenient buying and downloading access they've been given new life. And that new life as... >>

BizReport | Blogs & Content January 25, 2012

How digital content is changing the Interwebz

Digital content - whether in the written word, music or video - is changing the way people interact on the Internet. It's keeping them online longer, on favorite sites longer and has them sharing funny, scary or thought-provoking content. And... >>

BizReport | Blogs & Content November 11, 2011

Yahoo banks on Twilight content to boost new promotion

Not that fans won't be lined up around the block when "The Twilight Saga: Breaking Dawn Part I" hits theatre screens, but a new promotion from Yahoo and Summit Entertainment should keep those rabid fans online as well. Through the... >>

BizReport | Advertising November 08, 2011

Two publisher services may help monetize content

Two new publisher services may help smaller publishers land larger advertising accounts and in turn helping their ad content appeal to a wider consumer base. From Crimtan, the Crimtan Select program helps small and medium sized publishers land accounts with... >>

BizReport | Blogs & Content May 05, 2011

Hub aggregates content, engages moms

Just in time for Mother's Day, a new content hub has launched, aggregating mom-centric topics, news and information in a single stop. From Federated Media, the hub is called Daily Buzz; the publishing brand has partnered with The Clorox Company... >>

BizReport | Blogs & Content July 06, 2010

Top 3 tips for marketing through content

In real estate it is location, location, location. For advertising, too. What many marketers haven't figured out is how to find the right location. The key, according to Gather's CEO and Founder Tom Gerace is to use content. The problem... >>

BizReport | Blogs & Content April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of... >>

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