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BizReport | Advertising June 12, 2015

Ad Roundup: Platforms focus on content to engage

In today's advertising roundup: a new release which could help brands control their image, and two platforms that are putting content at the forefront of engagement. ... >>

BizReport | Advertising February 09, 2011

New Yahoo! ad programs take on gaming feel

Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively engage consumers by... >>

BizReport | Mobile Marketing August 01, 2010

Zumobi Q&A: Why marketers need mobile content

When it comes to content it seems everyone is joining in. That is, for online content. Mobile content has proven to be a different beast, but with the increase in smartphones and apps content in the mobile sphere is becoming... >>