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BizReport | Law & Regulation June 27, 2017

Social media platform collaboration against extremist content

Four social media platforms are setting aside commercial rivalries and pulling together to form an anti-terror compact dedicated to tackling extremist content being spread from their platforms. ... >>

BizReport | Advertising June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in... >>

BizReport | Trends & Ideas May 31, 2017

UK may join Germany imposing fines for social media moderation failings

Pressure is increasing on social media channels to address the issue of online extremism and other unacceptable content with the news that the UK government is floating the idea of issuing fines. ... >>

BizReport | Email Marketing May 29, 2017

Emojis in email subject lines... yes or no?

Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. ... >>

BizReport | Social Marketing May 15, 2017

Social media brand personalities need careful crafting

Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. ... >>

BizReport | April 06, 2017

UK regional publishers unite to promote brand ad safety benefits

Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". ... >>

BizReport | Blogs & Content March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>

BizReport | Ecommerce February 21, 2017

98% of shoppers deterred by incomplete content in apps and websites

Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content... >>

BizReport | Research February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>

BizReport | Blogs & Content October 10, 2016

Expert: Why brands have content problems

While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. ... >>

BizReport | Blogs & Content September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. ... >>

BizReport | Social Marketing June 23, 2016

Instagram reaches new milestone and announces translation button

Social network Instagram has notched up a new milestone, reaching a new community high of more than half a billion users. A new translation button has also been announced as Instagram's global audience grows.... >>

BizReport | Advertising May 10, 2016

Ad blockers more likely than average to pay for content

Adblockers may be the bane of publishers online, but they are not averse to coughing up for content they want to watch, read, or hear, according to new figures released by GlobalWebIndex. ... >>

BizReport | Blogs & Content March 18, 2016

Why brands should invest in shoppable content

Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space.... >>

BizReport | Advertising January 06, 2016

IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'

The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. ... >>

BizReport | Blogs & Content December 24, 2015

How gated content will see increased use

Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>

BizReport | Blogs & Content December 02, 2015

Survey indicates slow decline in personal blogs as bloggers become more client-focused

A survey by Orbit Media Studios has found that blogging is moving away from being a hobby and becoming more of a profession as more bloggers write for clients rather than themselves. ... >>

BizReport | Email Marketing November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. ... >>

BizReport | Advertising November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>

BizReport | Blogs & Content October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they... >>

BizReport | Advertising October 02, 2015

Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad... >>

BizReport | Internet September 28, 2015

Study: Millennials like CSR, but may engage differently

Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). ... >>

BizReport | Blogs & Content September 03, 2015

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. ... >>

BizReport | Viral Marketing August 21, 2015

Blank YouTube video gets over 100,000 views

A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. Impressed? You should be because this four minute video was totally blank. ... >>

BizReport | Blogs & Content August 11, 2015

How to use content to reach a global audience

Reliance on traditional methods to manage localized content is no longer necessary for many brands. There are website CMS options, marketing automation and full platforms that make localizing content as simple as pressing a button. Once localized, though, how can... >>

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