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BizReport | Advertising November 06, 2007

Report: Consumers want facts about products

Don't dazzle them with shiny pictures or funky music. According to a recent report from GfK Starch, content is king in more than the social realm. Users want strong content - facts and figures - in their ads, too.... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Research March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts.... >>

BizReport | Blogs & Content January 29, 2007

Newspaper websites boost market penetration

The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%.... >>

BizReport | Search Marketing December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site.... >>

BizReport | Email Marketing December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates.... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Law & Regulation November 21, 2006

U.S Websites and Bloggers Protected from Third Party Libel

The California Supreme Court ruled on Monday that websites, ISP’s and bloggers could not be held responsible for defamatory material posted on their sites by a third party. ... >>

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