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BizReport | Blogs & Content March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers... >>

BizReport | Blogs & Content February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Blogs & Content January 07, 2010

Is your content worth money?

It is no secret that content draws consumers time and again to a website. Whether a personal blog, branded social page or a news content site, consumers are ravenous for good content. The question is what content is able to... >>

BizReport | Advertising December 09, 2009

Two execs predict 2010 trends

Just a few weeks left before 2010 is officially the New Year. What can you marketers expect to improve? To continue to be sluggish? Two executives with Cross MediaWorks tell BizReport that the year should bring increased ad revenues and... >>

BizReport | Email Marketing November 03, 2009

How email and social can benefit from cross-marketing

Cross-channel marketing has gained popularity since the economy went south as brands try to get more bang for each marketing buck. Two marketing platforms you may not have considered 'crossing' are email and social but according to new data from... >>

BizReport | Advertising October 13, 2009

eXelate platform gives publishers more control over ad revenue

Want more control over the ad-space on your content site? You aren't alone. Since content became king on the Internet, publishers have been struggling to find the right balance to content, ad space and maximizing profits. A new platform from... >>

BizReport | Internet September 18, 2009

OPA: Content is king online

On the Internet, content is king - not social networks or email - but good quality, engaging content, according to new analysis by the Online Publishers Association. ... >>

BizReport | Research July 23, 2009

Online music marketing attracts British online budgets

British brands invested millions in online music marketing in 2008, according to recently released research from music marketing agency Frukt and UK royalty collection society PRS for Music. ... >>

BizReport | Blogs & Content July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging... >>

BizReport | Ecommerce June 08, 2009

Target mixes up content with commerce

Retail behemoth Target is blurring the line between content and commerce with a new section on its website that will pack some editorial punch.... >>

BizReport | Blogs & Content May 29, 2009

The value of comments on blogs

Are you encouraging comments on your blog posts and committing time to involving yourself with the ensuing conversation? If not, you aren't getting the most out of your blog.... >>

BizReport | Research May 27, 2009

Catalyst Group: One column layout more effective

Here is an interesting take on the 'content is king' mantra - primarily that layout has as much impact as the content itself. Catalyst Group recently used Eye Tracking and Usability techniques to study the differences between one and three... >>

BizReport | Social Marketing April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau.... >>

BizReport | Email Marketing February 24, 2009

Is SWYN the new FTAF?

The forwarding of emails to friends (FTAF) has long been encouraged by email marketers, but with the rise of social networking and social media, might the use of 'Share With Your Network' (SWYN) functionality provide marketers with greater reach?... >>

BizReport | Research December 04, 2008

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. ... >>

BizReport | Advertising October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation.... >>

BizReport | Blogs & Content September 09, 2008

How to get the most from your blog

If you've begun a company blog to keep consumers and business associates up to date on the latest news about your products, you aren't alone. But, are you getting the most from your blog? Chance are, your blog could stand... >>

BizReport | Advertising November 06, 2007

Report: Consumers want facts about products

Don't dazzle them with shiny pictures or funky music. According to a recent report from GfK Starch, content is king in more than the social realm. Users want strong content - facts and figures - in their ads, too.... >>

BizReport | Email Marketing June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery.... >>

BizReport | Research March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts.... >>

BizReport | Blogs & Content January 29, 2007

Newspaper websites boost market penetration

The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%.... >>

BizReport | Search Marketing December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site.... >>

BizReport | Email Marketing December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates.... >>

BizReport | Email Marketing December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates.... >>

BizReport | Law & Regulation November 21, 2006

U.S Websites and Bloggers Protected from Third Party Libel

The California Supreme Court ruled on Monday that websites, ISP’s and bloggers could not be held responsible for defamatory material posted on their sites by a third party. ... >>

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