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BizReport | Blogs & Content archives January 03, 2019
Top 3 tips to improve native content
Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for... >>
BizReport | Blogs & Content archives October 25, 2017
Why content needs to be on non-ecomm sites
While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most... >>
BizReport | Advertising archives August 02, 2017
AI-powered detection and removal dramatically improves YouTube's fight against extreme content
AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently... >>
BizReport | Law & Regulation June 27, 2017
Social media platform collaboration against extremist content
Four social media platforms are setting aside commercial rivalries and pulling together to form an anti-terror compact dedicated to tackling extremist content being spread from their platforms. ... >>
BizReport | Advertising archives June 02, 2017
Survey: Advertisers worry about impact of 'fake news'
Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in... >>
BizReport | Trends & Ideas archives May 31, 2017
UK may join Germany imposing fines for social media moderation failings
Pressure is increasing on social media channels to address the issue of online extremism and other unacceptable content with the news that the UK government is floating the idea of issuing fines. ... >>
BizReport | Email Marketing May 29, 2017
Emojis in email subject lines... yes or no?
Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. ... >>
BizReport | Social Marketing May 15, 2017
Social media brand personalities need careful crafting
Craft your brand's social personality and content with your audience in mind, warns new research from Social Sprout in which it is revealed that some personality traits crafted by brands turn off consumers. ... >>
BizReport | April 06, 2017
UK regional publishers unite to promote brand ad safety benefits
Amid concerns that brands are funding terrorism through programmatic, as well as the fake news backlash, UK regional publishers have gone public to promote local advertising and highlight the dangers of "blind programmatic ad buying". ... >>
BizReport | Blogs & Content archives March 22, 2017
More brands building relationships with bloggers
The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. ... >>
BizReport | Ecommerce archives February 21, 2017
98% of shoppers deterred by incomplete content in apps and websites
Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content... >>
BizReport | Research archives February 16, 2017
Slang in marketing comms is totes not acceptable
Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>
BizReport | Blogs & Content archives October 10, 2016
Expert: Why brands have content problems
While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. ... >>
BizReport | Blogs & Content archives September 20, 2016
High-quality, targeted content key to staying off the spam list
The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. ... >>
BizReport | Social Marketing June 23, 2016
Instagram reaches new milestone and announces translation button
Social network Instagram has notched up a new milestone, reaching a new community high of more than half a billion users. A new translation button has also been announced as Instagram's global audience grows.... >>
BizReport | Advertising archives May 10, 2016
Ad blockers more likely than average to pay for content
Adblockers may be the bane of publishers online, but they are not averse to coughing up for content they want to watch, read, or hear, according to new figures released by GlobalWebIndex. ... >>
BizReport | Blogs & Content archives March 18, 2016
Why brands should invest in shoppable content
Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space.... >>
BizReport | Advertising archives January 06, 2016
IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'
The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. ... >>
BizReport | Blogs & Content archives December 24, 2015
How gated content will see increased use
Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content...the list goes on. According to one... >>
BizReport | Blogs & Content archives December 02, 2015
Survey indicates slow decline in personal blogs as bloggers become more client-focused
A survey by Orbit Media Studios has found that blogging is moving away from being a hobby and becoming more of a profession as more bloggers write for clients rather than themselves. ... >>
BizReport | Email Marketing November 24, 2015
Movable Ink: Most emails read for just 3 seconds or less
Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. ... >>
BizReport | Advertising archives November 17, 2015
Survey: Brands must create individual experiences
Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>
BizReport | Blogs & Content archives October 07, 2015
Study: Publishers concerned about Google, Facebook, competition
Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they... >>
BizReport | Advertising archives October 02, 2015
Who are the ad blockers and why are they blocking?
Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad... >>
BizReport | Internet September 28, 2015
Study: Millennials like CSR, but may engage differently
Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). ... >>
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