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BizReport | Social Marketing January 21, 2014

Privacy concerns among Facebook users are low

Recent research from LoveMyVouchers revealed that many consumers have privacy concerns about Google Glass. But new research found such concerns about privacy don't extend to social network Facebook despite recent allegations of message monitoring..... >>

BizReport | Advertising archives January 08, 2014

Stats in ads more convincing that celebs, finds UK survey

Brands that use celebrities to advertise their products could be missing a trick among an increasingly skeptical audience, according to recent research by Ipsos Mori for the Energy Saving Trust.... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Trends & Ideas archives December 10, 2013

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark.... >>

BizReport | Ecommerce archives November 21, 2013

84% prefer shopping online to visiting a store

More than eight out of ten shoppers in the U.S. say that online shopping in a far better experience that visiting a physical store. Ebates.com's latest Holiday Survey reveals the reasons why. ... >>

BizReport | Email Marketing November 14, 2013

61% of brand emails opened on a mobile device

Movable Ink's latest consumer device preference report reveals that the iPhone accounts for more marketing email opens than Android devices, but warns against picking one OS over another. ... >>

BizReport | October 25, 2013

Americans obsessively check smartphones blissfully unaware of privacy issues

Americans are obsessed with checking their smartphones, according to a new survey conducted by Harris Interactive on behalf of mobile security company Lookout and Sprint, but they are worryingly unaware of their risky mobile behavior. ... >>

BizReport | Mobile Marketing October 17, 2013

Mobile experience still not comparable to PC, laptop

Around a third of website traffic now comes from a mobile device, and mobile users expect an experience comparable with that on a desktop. However, recent research has found that those expectations are not being met and lack of functionality... >>

BizReport | Advertising archives September 27, 2013

Consumers 7% more likely to click display ads during weekend

It's Friday and, according to a new study from Denmark-based consumer trends agency Adform, that means that over the next two days consumers are more likely to click on display ads.... >>

BizReport | Mobile Marketing September 23, 2013

Half of UK mobile web users unhappy with usability

Mobile users demand the same standard of website usability on their devices that they experience using the 'traditional' web, according to new research from multi-channel consumer engagement firm Eptica. However, many companies are failing to keep up with user expectations.... >>

BizReport | Mobile Marketing August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via... >>

BizReport | Ecommerce archives July 25, 2013

Showrooming: Amazon winning the war in-store

More than half of smartphone owners regularly check prices on their device while in a physical store, according to a new study from Parago, with Amazon the number one price comparison destination. ... >>

BizReport | Mobile Marketing July 12, 2013

Location-based mobile coupons tempt consumers in-store

Location-based mobile coupons are tempting consumers into stores, according to recent research by the U.S.'s largest digital coupon website, particularly when those consumers are in the vicinity. ... >>

BizReport | Internet July 09, 2013

Vengeance is motive for 23% of online complaints

Failing traditional customer service is the reason many consumers to turn social media to vent their frustrations, according to new research from Dutch social media company TNS Nipo, and for many it is the company's last chance to respond to... >>

BizReport | Social Marketing July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information.... >>

BizReport | Social Marketing July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for... >>

BizReport | Internet July 01, 2013

New Google feature inserts satisfaction surveys into websites

Want to know if your website visitors are satisfied with the quality of their experience? A new feature from Google, easily implemented with just a few lines of code, can tell you.... >>

BizReport | Mobile Marketing June 27, 2013

Does owning a tablet make you more 'newsie'? Owners like to think so.

The results of a new study reveal that American tablet owners believe they are more up-to-date with current news and events than their non-tablet owning friends. But, are they lying?... >>

BizReport | Social Marketing June 24, 2013

Digital North: Canadians respond to marketing Tweets

Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>

BizReport | Advertising archives June 21, 2013

Consumers will swap personal data for relevant, useful ads

Half of consumers will swap digital data with brands in exchange for relevant and useful ads, according to new research from IPG Mediabrands and Microsoft. ... >>

BizReport | Ecommerce archives June 05, 2013

57% of showroomers head to Amazon

Where do most showroomers end up making a purchase? No, it's not a (bad) joke, the question forms part of a new study from Harris Interactive. Oh, and the answer is... Amazon.... >>

BizReport | Social Marketing June 05, 2013

Women head online to vent frustrations with customer service

Customer service underpins a successful company, building loyal and repeat customers but, when customer service is not as expected by consumers, you can guarantee they'll tell anyone that will listen. ... >>

BizReport | Loyalty Marketing May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. ... >>

BizReport | Ecommerce archives May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although... >>

BizReport | Internet April 12, 2013

U.S. youngsters tuning out AM/FM radio

While the middle-aged twiddle with the knobs on their radio sets, younger U.S. adults prefer to use Internet radio and streaming services, according to new figures released by the NPD Group.... >>

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