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BizReport | Ecommerce August 18, 2011

Wealthy 'Super Greenies' trade sandals for a Lexus

The stereotypical image of a "green" consumer doesn't usually conjure up images of bling and luxury cars but a study by Scarborough Research shows that the greenest consumers of all are also some of the wealthiest. ... >>

BizReport | Mobile Marketing August 16, 2011

Hunch infographic reveals traits of iOS vs. Android users

According to new data from Hunch, the mobile platform you use may say a lot about who you are and what you do.... >>

BizReport | Ecommerce August 15, 2011

Chilled-out shoppers put higher monetary value on products

Shoppers in a state of relaxation will put a higher dollar value on products than if they were stressed, according to a new paper published in the American Marketing Association's Journal of Marketing. ... >>

BizReport | Ecommerce August 11, 2011

Few would trust Facebook with mobile payments

Consumers are more comfortable using payment processing brands they are familiar with for mobile payments rather than those they associate with online and mobile technology.... >>

BizReport | Advertising August 11, 2011

Research: Personalization, not location, key to mobile ad success

Mobile users want to see ads that reflect who they are not where they are, according to a new survey in the U.S. by Luth Research for mobile marketing firm Upstream. ... >>

BizReport | Internet August 10, 2011

Few consumers know what cloud computing is but many use it

When it comes to computing, consumers don't have their heads stuck in the cloud according to new research from market research firm NPD Group.... >>

BizReport | Social Marketing August 09, 2011

LivingSocial reveals which deals most popular

Deals, deals, deals. Inboxes bulge with deals on a daily basis as consumers seek out money-saving ways to enjoy life. But what are they actually buying? One daily deals operator has released details of what its members are snapping up.... >>

BizReport | Mobile Marketing August 09, 2011

1 in 5 would go shoeless rather than give up mobile phone

What would you sacrifice for a week rather than lose the use of your mobile phone? According to a recent study from location-based services firm TeleNav some would rather walk around barefoot than be parted from their mobile device.... >>

BizReport | Mobile Marketing August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>

BizReport | Mobile Marketing July 28, 2011

Online retailers face new challenge - the tablet

So you've set up your e-commerce website and you've optimized it for m-commerce; you've even sorted a Facebook transactional Page to get aboard the f-commerce train. Think you're done? Think again. Enter t-commerce.... >>

BizReport | Mobile Marketing July 26, 2011

Mobile web users' need for speed not being satisfied

According to a new global study mobile Internet users expect a website to load on their mobile device at least as fast as it does on a desktop or laptop computer. Does yours?... >>

BizReport | Ecommerce July 25, 2011

NRF: Economy forces parents to restrain BTS spending

The NRF's 2011 Back-to-School survey is out and it reveals that parents will be scouring bedroom closets and desks to take stock of what their children already have before making any purchase decisions. ... >>

BizReport | Social Marketing July 08, 2011

Privacy concerns hinder Facebook commerce

More research points to security and privacy concerns being the main reasons behind the slow adoption of shopping on social networks. ... >>

BizReport | Ecommerce July 07, 2011

What's causing online shoppers to abandon your store?

Ever wondered why some online shoppers barely make it through your virtual door before heading back out again? A new survey from Econsultancy throws more light on why some potential customers don't hang around or ditch their cart at the... >>

BizReport | Ecommerce July 04, 2011

Social commerce slow to catch on, exclusivity key driver

Big UK retailers and brands have recently launched Facebook stores, but new research by Havas Media Social and Lightspeed Research suggests that there won't be a rush to purchase via social networks anytime soon.... >>

BizReport | Ecommerce June 29, 2011

SteelHouse reveals most common shopping personalities

American's online shopping habits are as diverse as the individuals themselves, according to recent research from behavioral commerce specialists SteelHouse that identifies gender and income differences. ... >>

BizReport | Loyalty Marketing June 28, 2011

Consumers want quick answers from customer service

Avaya's recent global Contact Center Consumer Preference Study reveals that, in order to provide the most comprehensive customer service, businesses must ensure they're not only quick off the mark but that they make as many contact methods available to consumers... >>

BizReport | Ecommerce June 27, 2011

Consumers delay back-to-school spending, banking on last-minute offers

Many consumers intend to do their back-to-school shopping even later this year than they did in 2010. Why? They're hoping to take advantage of last-minute deals online, according to shopping website PriceGrabber. ... >>

BizReport | Mobile Marketing June 22, 2011

The web? There's an app for that

Whooooosh - did you hear that? That was the sound of mobile apps overtaking the world wide web. That's right - people are now spending more time with their mobile apps than they do on the web. ... >>

BizReport | Ecommerce June 16, 2011

Retailers fail to meet demands of today's savvy shoppers

Retailers who implement multi-channel strategies to keep pace with today's smarter consumers are reaping the rewards with increased online sales, increased profitability, and increased customer satisfaction. However, many firms simply aren't keeping up with consumer expectations, reveals a new survey... >>

BizReport | Ecommerce June 14, 2011

Study reveals impulse buying no longer considered frivolous

Despite the age of austerity, consumers remain "impulsive" buyers, found a new survey by insights provider Shoppercentric, with bargains and low-prices driving temptation rather than a "must-have" mentality. ... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Mobile Marketing May 09, 2011

35% tablet owners use PC less

New research by The Nielsen Company on the use of tablet devices in the US reveals that many are using other connected devices less as a result of owning a tablet. ... >>

BizReport | Trends & Ideas April 19, 2011

Tablet not substitute PC for prospective buyers in UK

Tablet ownership in the UK is set to rise according to figures just released by YouGov, but the majority don't intend for them to be a substitute for their PCs. ... >>

BizReport | Social Marketing April 06, 2011

New brand research platform for Facebook launched

Footwear manufacturer Dr. Martens is testing a new Facebook-based research platform that uses high-volume survey response data overlaid with demographic and consumer interest data to give brands in-depth feedback on marketing efforts. ... >>

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