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BizReport | Ecommerce December 06, 2011

Consumers prefer to buy online - unless they're buying luxury goods, groceries

Today's consumers are happy to purchase items online. However, a new report from KPMG reveals that consumers have a harder time committing to buying and luxury goods and groceries on the Internet. ... >>

BizReport | Ecommerce October 25, 2011

Retailers ignore men on a mission at their peril

Ladies, if you've ever had to drag your man around the stores you'll know what a task it can be. New research suggests that online retail better fits a male's needs when they feel the need for some retail therapy.... >>

BizReport | Mobile Marketing October 20, 2011

M-commerce spend rising, payment methods frustrate consumers

Interest in m-commerce is increasing from both consumers and retailers. A new report by Barclays Corporate shows consumer spending on mobile phones and tablets in the UK will rise significantly over the next few years although other research reveals consumer... >>

BizReport | Ecommerce October 19, 2011

Privacy Concerns: Marketers should "think like a bank"

Marketers that want to lessen concern among consumers regarding privacy should think like a bank, according to new research from McCann Truth Central. ... >>

BizReport | Mobile Marketing October 14, 2011

Research: Android users more 'app loyal'

Hey mobile marketers, back away from the iPhone for one minute and check out some new research released by Fiksu. It shows that Android users are much more app loyal than their iOS-using counterparts.... >>

BizReport | Mobile Marketing October 10, 2011

'Digital Omnivores' consume digital content via several touchpoints

Remember when it was super cool just to be able to listen to music while on the go, Walkman clipped on the waistband, earphones plugged in? Consumers want so much more while on the go in today's hectic, digital societies... >>

BizReport | Ecommerce October 10, 2011

Coupons boost positive feelings toward brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too.... >>

BizReport | Trends & Ideas October 07, 2011

15% of Americans own e-reader, 15% more want one

E-readers are becoming increasingly popular with current data putting ownership at 15% of Americans, according to a recent poll by Harris Interactive.... >>

BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Mobile Marketing September 30, 2011

Flurry identifies mobile app prime time

Mobile analytics firm Flurry reveals that as well as prime times for television and radio audiences, apps have their own prime time, too. ... >>

BizReport | Ecommerce September 29, 2011

Europe: Men shop online twice as much as women

A new study by CB Richard Ellis has revealed that despite women's love of shopping it is men that are driving online shopping in Western Europe.... >>

BizReport | Mobile Marketing September 20, 2011

Texting frequency among US adults levels off

There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

BizReport | Email Marketing September 16, 2011

UK Consumers prefer email customer service to telephone

A new survey from Econsultancy reveals high levels of frustration with telephone customer service channels among UK consumers with the preferred method of contact being email. ... >>

BizReport | Mobile Marketing September 14, 2011

IDC: Mobile Internet access to surpass PC by 2015

In the not too distant future more users will access the Internet via a mobile device than via a PC, according to new forecasts released by market research firm IDC.... >>

BizReport | Ecommerce September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>

BizReport | Ecommerce September 12, 2011

Consumer satisfaction with UK websites continues to rise

Online shoppers in the UK are reporting that they're happier with online shopping today than ever before thanks to eretailers' increasing attention to providing a consistent and well thought out online customer journey, according to a new survey from eDigitalResearch.... >>

BizReport | Social Marketing September 12, 2011

Gallup takes aim at social media myths

Social media isn't great at driving acquisition, but it is good at providing existing engaged customers with the sort of insider information and recommendations that can lead to increased sales via off- and online word of mouth, according to the... >>

BizReport | Mobile Marketing September 07, 2011

Mobile transaction values up in UK

Mobile users in the UK now see m-commerce less as an experiment and more as a convenient way to shop, according to new research from the Internet Advertising Bureau that also found the average amount of a mobile transaction in... >>

BizReport | Ecommerce September 06, 2011

GSI Commerce: Nearly half of consumers prefer to shop online for clothing

Online stores have come a long way in the past decade or so. Today's shoppers have more choice and better tools with which to make informed decisions. No wonder then that recent research found almost half of UK adults now... >>

BizReport | Mobile Marketing September 05, 2011

Research: Mobile to become primary entertainment device

Recent research from Experian Simmons found that almost 1 in 3 mobile users today believe their phone will be their primary entertainment device in the future as well as play a big role in managing their social and day-to-day lives.... >>

BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Mobile Marketing September 01, 2011

Wireless hotspot use in UK doubled in last year

New figures released by the UK Office for National Statistics (ONS) show the use of wireless hotspots is rocketing as the number of people accessing the Internet from mobile devices reaches nearly 50%. And, as BT moves to extend its... >>

BizReport | Ecommerce August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research.... >>

BizReport | Mobile Marketing August 19, 2011

Nielsen: App use among Android users twice that of mobile web

Android users spend an hour each day using the mobile web and apps on their smartphones, according to the latest Nielsen Smartphone Analytics, but mostly apps. ... >>

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