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BizReport | Social Marketing February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. ... >>

BizReport | Internet February 20, 2012

Mobile users will wait a little longer for mobile webpages to load

A wait of 2-3 seconds for a website to load on a PC is long enough, say consumers, but when browsing the web on their mobile phone many allow a little more time before abandoning the website, according to recent... >>

BizReport | Advertising February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social... >>

BizReport | Ecommerce February 14, 2012

Young consumers not abandoning physical stores for online

More research, this time from Saatchi & Saatchi, suggests that the youth of today haven't altogether abandoned the high street for online shopping and continue to visit, and spend in, physical stores. ... >>

BizReport | Research February 14, 2012

Online privacy real concern for 90% of US Internet users

New figures released on February 13 by TRUSTe reveal the vast majority of US consumers have concerns about their online privacy and are wary of doing business with businesses they believe don't have adequate protection in place.... >>

BizReport | Social Marketing February 12, 2012

Over half of shoppers wary of sharing credit card info via socnets

Social networks users may be keen to share their photos and keep friends informed of their latest movements but when it comes to sharing their credit card details they're not so keen, according to a new survey from digital marketing... >>

BizReport | Mobile Marketing February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Internet January 25, 2012

Latina hub reveals tech habits of Latina moms

Research from new Latina hub Mamiverse.com reveals that Latina moms, part of the fastest growing consumer market in the U.S., are politically aware, tech-savvy and culturally focused.... >>

BizReport | Advertising January 24, 2012

Online newspapers visited by half of European Internet users

New data released by comScore shows that, of the 379.4 million people in Europe that went online during November, 2011, almost half visited online newspapers. Many newspapers visits were prededed by visits to Facebook. ... >>

BizReport | Social Marketing January 24, 2012

Consumers say 15 second ads acceptable

Internet users are well aware that the price they pay for free online content is to be subjected to advertising but, according to a new survey from Poll Position, viewers don't like those ads to last too long.... >>

BizReport | Ecommerce January 19, 2012

Research: Tablet users spend more, convert more than smartphone users

Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly.... >>

BizReport | Ecommerce January 18, 2012

Survey: Young prefer to shop in-store rather than online

Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather... >>

BizReport | Ecommerce January 13, 2012

Intersperience reveals UK consumers shopped very differently during holiday season

2011 is the year that mobile changed the way Britons shop, according to new research from consumer research firm Intersperience, with smartphone technology playing a major role.... >>

BizReport | Internet January 11, 2012

UK: Use of tablets doubles on Christmas Day

New figures from eDigitalResearch and the Internet Marketing in Retail Group (IMRG) reveal that the number of UK consumers using tablets to go online over Christmas Day and Boxing Day in 2011 doubled from the year before.... >>

BizReport | Social Marketing January 10, 2012

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don't bother to answer queries or complaints on social channels risk turning away consumers for good as new studies... >>

BizReport | Ecommerce January 09, 2012

Purchases via tablets hot on heels of smartphones, PCs

Tablets have come out of nowhere to take the ecommerce scene by storm and, according to a new shopping survey from online performance optimization and analytics consultancy Logan Tod & Co., marketers need to ensure their online and mobile campaigns... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Ecommerce January 04, 2012

ForeSee: UK online shoppers more satisfied with experience

Online shoppers in the UK were more satisfied with their online shopping experience this year than at any other time, according to new research from customer experience analysts ForeSee. ... >>

BizReport | Ecommerce December 22, 2011

Research: Your loyalty scheme members aren't loyal

Over three-quarters of consumers in the UK are members of at least one loyalty scheme, according to a new study released by Ipsos MORI and The Logic Group, but are they really loyal customers?... >>

BizReport | Ecommerce December 22, 2011

Return $46.28 billion to sender

Buyers remorse and friendly returns policies are being blamed for the record-breaking value of items that consumers will take or send back to retailers this year, according to a new report from the National Retail Federation. ... >>

BizReport | Internet December 19, 2011

'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of... >>

BizReport | Ecommerce December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too.... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or... >>

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