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BizReport | Email Marketing June 26, 2012

Emails that don't render on mobile are ignored

A new report reveals that, while email open rates continue to increase, click rates are decreasing, because consumers that open email on their mobile devices aren't being presented with mobile-optimized content. ... >>

BizReport | Advertising June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Social Marketing June 01, 2012

UK: S-commerce revenues to double in next 5 years

Barclays' new Social Media Commerce report forecasts that, by 2021, more than 4 in ten of the UK population will be influenced by or using social media to make a purchase.... >>

BizReport | Mobile Marketing May 29, 2012

M-commerce quadruples in past two years

Over two-thirds of smartphone users now shop online using their device, according to new research from eDigitalResearch and Portaltech Reply, quadruple the number that did so two years ago. ... >>

BizReport | Ecommerce May 25, 2012

Consumers willing to wait longer for purchases delivered free

Research by business consulting company AlixPartners found that consumers don't mind longer delivery times when the shipping is free.... >>

BizReport | Social Marketing April 17, 2012

Social media logos, messaging on television drive interaction

Television viewers are seeing more and more social media logos and messaging on their screens and, according to a new survey by Accenture, they are effective drivers of social interaction. ... >>

BizReport | Social Marketing April 04, 2012

Eye-tracking: Consumers disorientated by new Timeline

The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>

BizReport | Internet March 21, 2012

Website visitors form first impression in a fraction of a second

A company's logo can establish a clear identity and is the official identifying mark. According to a new study from the Missouri University of Science and Technology it's also the part of a website that draws the most attention from... >>

BizReport | Ecommerce March 07, 2012

Social media icons on shopping sites influence purchase decisions

Have you even hung around the pharmacy waiting for the checkout area to clear of people before buying that, errrr, special cream? If so you'll have a good understanding of why social media icons could have an effect on a... >>

BizReport | Social Marketing February 23, 2012

UK: Women happy to share brand info on socnets, not personal info

British women are more careful than British men at giving out personal information on social networks, according to a new study by uSamp, although they are more likely than men to 'Like' a brand. ... >>

BizReport | Ecommerce January 19, 2012

Site visitors using social logins stay longer, view more pages

When Internet users log in to websites using a social login they spend more time on those sites and view more pages, according to new research from social technology firm Gigya.... >>

BizReport | Mobile Marketing January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>

BizReport | Social Marketing December 19, 2011

1 in 5 Brits voice complaints via social media

Reserved Brits who fear confrontation have taken to social media to voice their complaints, according to new research, but less than half get a response. ... >>

BizReport | Ecommerce December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or... >>

BizReport | Internet September 12, 2011

Two-thirds of Americans watch online video at work

Do you watch online video while at work? Over two-thirds of Americans do, according to a new infographic published by Wistia. Maybe you're one of the 42% who prefer to nip to the toilet for a sneaky peek?... >>

BizReport | Ecommerce September 02, 2011

Redplum: Lottery win would not stop coupon clippers

Even those who had solved all their financial woes with a lottery win would still continue to use coupons, according to the findings of a new survey by deal publisher Redplum.com ... >>

BizReport | Ecommerce August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research.... >>

BizReport | Ecommerce August 23, 2011

Over half of Brits armed with 'digital till' while watching TV

People that don't browse the Internet while watching TV are now in the minority in the UK, according to a new report from Deloitte and Gfk.... >>

BizReport | Ecommerce August 15, 2011

Chilled-out shoppers put higher monetary value on products

Shoppers in a state of relaxation will put a higher dollar value on products than if they were stressed, according to a new paper published in the American Marketing Association's Journal of Marketing. ... >>

BizReport | Ecommerce July 21, 2011

Better prices, no queues and wider choice reasons to shop online

The vast majority of shoppers consider the Internet the place to find the best deals, according to new research from price comparison website Shopping.com, and the British Retail Consortium shows high street sales in the UK fell in June. ... >>

BizReport | Email Marketing July 20, 2011

MailerMailer: Consumers wary of email subject line personalization

MailerMailer has released a new report that reveals using an email recipient's name in the subject line has little or no effect on click rates.... >>

BizReport | Mobile Marketing July 19, 2011

Myxer survey reveals habits of mobile shoppers

It's convenient, easy on the pocket, and "cool". These are the top reasons why people shop from their mobile phones, according to a new study from Myxer. ... >>

BizReport | Trends & Ideas July 06, 2011

Family tech use study reveals 'like father, like son'

Think it's just teens that are surgically attached to their tech gadgets? Think again. A new study from the Barna Group found that parents are just as dependent on technology as their kids.... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Social Marketing May 11, 2011

Brand advocates motivated by altruism

Social networking company BzzAgent has just released a study on the actions, motivations and influence of brand advocates that shows they not only enjoy what they do but want as many people as possible to hear their message.... >>

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