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BizReport | Loyalty Marketing February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there... >>

BizReport | Blogs & Content archives May 19, 2015

Bloggers more trustworthy than work colleagues, brands, and celebrities

What are the most-trusted sources of information? According to a survey by Affilinet, friends and family are the most trustworthy source, and brands are only slightly more trustworthy than politicians. ... >>

BizReport | Ecommerce archives April 03, 2014

NSA snooping prompts consumer caution in online banking and shopping

Consumers are treading cautiously online. Not only are they doing less online banking, some are even reducing the amount they use email, according to a new survey conducted by Harris Interactive for data security firm ESET.... >>

BizReport | Social Marketing July 23, 2012

Amassing Likes won't boost consumer trust

Just because a brand has a lot of Likes on Facebook, doesn't mean people will automatically trust it, according to new research from More attention is paid to what's happening on a brand Page and the input of friends.... >>

BizReport | Blogs & Content archives August 16, 2010

Real-world friends most trusted online source

Even in the digital age, when a wealth of information can be researched and found across a multitude of online channels, it's the words of real-world friends and family that remain the most trusted, according to a new report from... >>

BizReport | Social Marketing June 30, 2010

Online behavior leaves social media users at risk

Even though recent events, such as the Facebook privacy melee, have brought online privacy to the fore, many users continue to do little or nothing to protect themselves from identity theft, according to a recent study from the Ponemon Institute.... >>

BizReport | Trends & Ideas archives June 25, 2010

Zogby Poll: Social media trumps traditional in trust stakes

Consumers put more trust in technology giants Apple, Microsoft and Google than they do social networking sites. But both score higher in the trust stakes than traditional media.... >>

BizReport | Social Marketing May 18, 2010

Alterian: Traditional marketing is dead

Ad dollars spent on one-way conversations and mass broadcast media are being wasted on a new breed of consumer that wants genuine interaction on an individual basis, according to a new report from Alterian. ... >>

BizReport | Research archives August 27, 2008

Report: Consumers trust businesses less

A recent survey from Gallup and the Better Business Bureau should cause most businesses to take a second look at their policies - and their advertising - because consumers are losing trust very quickly. According to the report, in a... >>